How to set up a telemarketing campaign
Our guide provides step-by-step guidance on how to set up an effective telemarketing campaign that delivers results...
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How to grow your most profitable customers
For any business that wants to be successful and profitable in the long-term, it is crucial to value, nurture and...
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How to build sales & marketing synergy
Many modern sales and marketing functions are working at cross-purposes. When tools and processes are not aligned, it...
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How to conduct a welcome call campaign
Our guide covers the opportunities and challenges presented by a B2B welcome call programme and illustrates how a...
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How to get the message right
As true today as ever, getting the right message to the right people at the right time is critical to any successful...
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How to create a campaign brief
Our guide covers the fundamental elements of a good marketing campaign brief.
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How to use telemarketing within an integrated marketing approach
Telemarketing can add value to an integrated marketing approach, initiating and developing genuine relationships that...
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How to optimise your account-based marketing strategy
ABM focuses on accounts with highest potential value & aims to build an in-depth understanding to support a targeted ...
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How to use telemarketing to optimise the B2B sales funnel
In our guide, we cover the many ways telephone contact can help optimise the B2B sales funnel and value.
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How to maximise event ROI
To help you design your event to deliver maximum ROI, we've put together a guide with our top tips.
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How to source B2B data
A clean, accurately targeted and relevant list is a critical factor in the success of any marketing campaign. Here...
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How to handle objections over the phone
Handling objections over the phone can be very challenging as you have a limited amount of time and control. We look...
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