Account Based Marketing

Strategic Account Based Marketing

Increase profitability, reverse churn and increase customer lifetime value.

Account based marketing focuses on identifying and nurturing key accounts with the highest potential value – and then takes an intelligent, ‘one to one’ approach.

Our bespoke account based telemarketing combines a structured programme of calling and digital touchpoints for optimal reach, engagement and ROI.

Strengthen your account based marketing efforts

Within a multichannel approach, a personal channel such as telemarketing enables you to gather a deeper level of account insight. Through pre-sales research and ongoing dialogue, you can build an understanding of the account and gain the trust of senior decision-makers and influencers within the organisation.

This unique channel also enables you to:

  • Tailor your message and proposition to the interests of each prospect, in real-time
  • Test and refine offers and propositions so they better address client needs and interests
  • Target resources on your most valuable contacts and most profitable customers

Re-activate and engage lapsed customers

Our telephone account management services focus on:

  • Transforming customer perceptions
  • Reducing erosion in your existing customer base
  • Reaching under-penetrated customer segments
  • Extending the sales life of legacy solutions and introducing new ones
  • Building better customer relationships
  • Increasing brand and customer loyalty

Want to support sustainable sales growth with a programmatic approach to telephone account management? Call us for more information. 

Or, view our video presentation from The Global ABM Conference: 
'Powering your account-based marketing strategy with a phone based approach.'

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Telemarketing for Addison Lee’s Business Priority Plus Account

We’d have no hesitation in recommending TTMC to any company looking to undertake work with them!"
Sales Manager, Addison Lee

Our full range of telephone services

Data Services

Flexible Data Services

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
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Data Enrichment
Data Enrichment
Data enrichment helps you better connect with your target audience and delivers actionable insights, improved conversion
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
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Pre Sales Research

Drive your sales strategy with telephone interviewing

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and actionable insight.
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Telemarketing

Telemarketing that’s personal, agile, smart and insightful.

Lead Generation
Lead Generation
A steady stream of qualified buyers
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Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Improve lead flow and quality - turn inbound leads into sales
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Event Marketing
Event Marketing
Engage high value attendees and drive registrations
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Sales

High-performance Telesales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
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Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Strengthen customer relationships

Welcome Calls
Welcome Calls
A welcome call is an opportunity to reach out to new customers and reduce customer churn, as part of an effective customer management strategy.
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Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
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Service
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Article
How B2B marketers can close the demand generation loop
How B2B marketers can close the demand generation loop
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Article
Telephone Account Management: you don't know what you've got until it's gone
Telephone Account Management: you don't know what you've got until it's gone
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Customer Success Story
Siemens Healthcare Case Study: Careful and comprehensive planning makes lead generation campaigns a success for Siemens Healthcare.
Siemens Healthcare Case Study: Careful and comprehensive planning makes lead generation campaigns a success for Siemens Healthcare.
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Resource
How To Grow Your Most Profitable Customers
How To Grow Your Most Profitable Customers
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News
Highest YoY increase for real Living Wage - proud to be one of 874 employers in Brighton & Hove making this voluntary commitment
Highest YoY increase for real Living Wage - proud to be one of 874 employers in Brighton & Hove making this voluntary commitment
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Customer Success Story
Multiple campaigns drive success for Kensington Mortgages
Multiple campaigns drive success for Kensington Mortgages
Read more