Account Based Marketing

Do you need a sustainable approach to account based marketing?

Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.

Account based marketing focuses on identifying and nurturing key accounts with the highest potential value – and then takes an intelligent, ‘one to one’ approach.

Smart and targeted marketing

Where can you focus resources to deliver long-term value?

We specialise in a structured approach to account based marketing that integrates the power of telephone contact within a multichannel approach to:

  • Build human connections and rapport with prospects
  • Unveil valuable insights that enable us to prioritise the most profitable accounts
  • Re-activate lapsed customers
  • Incrementally increase sales revenue

Strengthen your account based marketing efforts

Ready to drive growth with actionable insight?

As a personal channel, telemarketing enables you to gather a deeper level of account insight. Through pre-sales research and ongoing dialogue, you can build an understanding of the account and gain the trust of senior decision-makers and influencers within the organisation.

This unique channel also enables you to:

  • Tailor your message and proposition to the interests of each prospect, in real-time
  • Test and refine offers and propositions so they better address client needs and interests
  • Target resources on your most valuable contacts and most profitable customers

Re-activate and engage lapsed customers

Keen to build more sustainable and profitable relationships?

Our telephone account management services focus on:

  • Transforming customer perceptions
  • Reducing erosion in your existing customer base
  • Reaching under-penetrated customer segments
  • Extending the sales life of legacy solutions and introducing new ones
  • Building better customer relationships
  • Increasing brand and customer loyalty

Our bespoke approach to account based telemarketing combines a structured programme of calling and digital touchpoints for optimal reach, engagement and ROI.

Want to support sustainable sales growth with a programmatic approach to telephone account management? Call us for more information

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
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Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
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Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
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Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
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Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
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Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
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Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
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Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
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About us
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Article
How B2B marketers can close the demand generation loop
How B2B marketers can close the demand generation loop
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Article
Telephone Account Management: you don't know what you've got until it's gone
Telephone Account Management: you don't know what you've got until it's gone
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Customer Success Story
Siemens Healthcare Case Study
Siemens Healthcare Case Study
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Resource
How To Get the Message Right
How To Get the Message Right
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News
Incremental improvements produce 750 qualified leads and increased conversion for Miele
Incremental improvements produce 750 qualified leads and increased conversion for Miele
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Customer Success Story
Kensington Mortgage Company Case Study
Kensington Mortgage Company Case Study
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