Account Based Marketing

A smart approach to account based marketing

Increase profitability, reverse churn and increase customer lifetime value.

Account based marketing focuses on identifying and nurturing key accounts with the highest potential value – and then takes an intelligent, ‘one to one’ approach.

Our bespoke account based telemarketing combines a structured programme of calling and digital touchpoints for optimal reach, engagement and ROI.

Strengthen your account based marketing efforts

Within a multichannel approach, a personal channel such as telemarketing enables you to gather a deeper level of account insight. Through pre-sales research and ongoing dialogue, you can build an understanding of the account and gain the trust of senior decision-makers and influencers within the organisation.

This unique channel also enables you to:

  • Tailor your message and proposition to the interests of each prospect, in real-time
  • Test and refine offers and propositions so they better address client needs and interests
  • Target resources on your most valuable contacts and most profitable customers

Re-activate and engage lapsed customers

Our telephone account management services focus on:

  • Transforming customer perceptions
  • Reducing erosion in your existing customer base
  • Reaching under-penetrated customer segments
  • Extending the sales life of legacy solutions and introducing new ones
  • Building better customer relationships
  • Increasing brand and customer loyalty

Want to support sustainable sales growth with a programmatic approach to telephone account management? Call us for more information.



Telemarketing for Addison Lee’s Business Priority Plus Account

We’d have no hesitation in recommending TTMC to any company looking to undertake work with them!"
Sales Manager, Addison Lee

Our full range of telephone services

Data Services

High quality, profiled data

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
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Data Enrichment
Data Enrichment
Data enrichment enables you to connect better with your target audience
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
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Pre Sales Research

Actionable insight to inform your sales and marketing strategy

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
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Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
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Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Improve lead flow, quality and conversion
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Event Marketing
Event Marketing
Engage high value attendees and drive registrations
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Sales

Results drive, expert sales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
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Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship.
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Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
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Service
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Article
How B2B marketers can close the demand generation loop
How B2B marketers can close the demand generation loop
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Article
Telephone Account Management: you don't know what you've got until it's gone
Telephone Account Management: you don't know what you've got until it's gone
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Customer Success Story
Siemens Healthcare Case Study: Careful and comprehensive planning makes lead generation campaigns a success for Siemens Healthcare.
Siemens Healthcare Case Study: Careful and comprehensive planning makes lead generation campaigns a success for Siemens Healthcare.
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Resource
How To Build Sales & Marketing Synergy
How To Build Sales & Marketing Synergy
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News
Business Continuity Update - Services and Availability Maintained
Business Continuity Update - Services and Availability Maintained
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Customer Success Story
Multiple campaigns drive success for Kensington Mortgages
Multiple campaigns drive success for Kensington Mortgages
Read more