Account based marketing focuses on identifying and nurturing key accounts with the highest potential value – and then takes an intelligent, ‘one to one’ approach.

Our bespoke account based telemarketing combines a structured programme of calling and digital touchpoints for optimal reach, engagement and ROI.

Strengthen your account based marketing efforts

Within a multichannel approach, a personal channel such as telemarketing enables you to gather a deeper level of account insight. Through pre-sales research and ongoing dialogue, you can build an understanding of the account and gain the trust of senior decision-makers and influencers within the organisation.

This unique channel also enables you to:

• Tailor your message and proposition to the interests of each prospect, in real-time
• Test and refine offers and propositions so they better address client needs and interests
• Target resources on your most valuable contacts and most profitable customers

Re-activate and engage lapsed customers

Our telephone account management services focus on:

• Transforming customer perceptions
• Reducing erosion in your existing customer base
• Reaching under-penetrated customer segments
• Extending the sales life of legacy solutions and introducing new ones
• Building better customer relationships
• Increasing brand and customer loyalty

Want to support sustainable sales growth with a programmatic approach to telephone account management? Call us for more information. 

Or, view our video presentation from The Global ABM Conference: 
'Powering your account-based marketing strategy with a phone based approach.'