Account based marketing focuses on identifying and nurturing key accounts with the highest potential value – and then takes an intelligent, ‘one to one’ approach.
Our bespoke account based telemarketing combines a structured programme of calling and digital touchpoints for optimal reach, engagement and ROI.
Strengthen your account based marketing efforts
Within a multichannel approach, a personal channel such as telemarketing enables you to gather a deeper level of account insight. Through pre-sales research and ongoing dialogue, you can build an understanding of the account and gain the trust of senior decision-makers and influencers within the organisation.
This unique channel also enables you to:
- Tailor your message and proposition to the interests of each prospect, in real-time
- Test and refine offers and propositions so they better address client needs and interests
- Target resources on your most valuable contacts and most profitable customers
Re-activate and engage lapsed customers
Our telephone account management services focus on:
- Transforming customer perceptions
- Reducing erosion in your existing customer base
- Reaching under-penetrated customer segments
- Extending the sales life of legacy solutions and introducing new ones
- Building better customer relationships
- Increasing brand and customer loyalty
Want to support sustainable sales growth with a programmatic approach to telephone account management? Call us for more information.
Or, view our video presentation from The Global ABM Conference:
'Powering your account-based marketing strategy with a phone based approach.'