QMJ Group Limited is a well-established publishing and exhibitions business serving the quarrying, concrete, and natural stone industries. QMJ were running the UK Concrete Show for the first time since acquiring the event from previous owners. They were keen to build the profile and maximise attendance. Objectives were threefold, to re-engage past visitors to drive attendance, clean and enhance data, and gather customer feedback to refine and improve the event's appeal.
Read how TTMC helped QMJ achieve a record year for registrations and delivered a cleansed and enhanced database with valuable contact information to feed future marketing initiatives.
Read More