Data Cleansing

Data Cleansing

Clean, up-to-date data delivers better quality leads and boosts sales

Unlock data value

Your marketing campaign is only as good as your data. Verifying and validating data for your target audiences maximises the impact of your marketing activities, boosts sales and increases the lifetime value of your customers.

Our telephone database cleansing and enhancement services include:

  • Capture of replacement names
  • Identification of decision makers
  • Verification and validation of email addresses
  • Consent that is unambiguous, affirmed and secured
  • De-duplication of data
  • Refreshed addresses
  • Enhanced third-party data to match grade records

Bad data costs money:

  • Wasted resource – Poor quality data produces poor quality leads and low conversion rates.
  • Reputational damage – If your data is dirty, your marketing message will be irrelevant and may be viewed as spam.
  • Lost investment – If data feeding your sales and marketing campaigns is inaccurate, your message won’t reach your target audience and your investment will be lost.
  • Personalised customer experience – A clean, precise database enables you to segment your data and target high-value prospects with tailored content to improve customer experiences.
  • Compliance risk – If data sourced is not opted-in and marketing communications are not permission based, you may be in breach of the General Data Protection Regulation (GDPR) and risk hefty fines.

Specialist CATI-based Data Cleansing

Our IQCS monitored and AITS trained agents have extensive experience in conducting English and multilingual telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors in the UK and internationally.

High Quality Data Cleanse and Validation for Contact Babel

Building and maintaining business-to-business databases is not easy, but deadlines and levels of quality have consistently been met.
Founder, Contact Babel

Read case study

 

Our full range of telephone services

Data Services

Flexible Data Services

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
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Data Enrichment
Data Enrichment
Data enrichment helps you better connect with your target audience and delivers actionable insights, improved conversion
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
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Pre Sales Research

Drive your sales strategy with telephone interviewing

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and actionable insight.
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Telemarketing

Telemarketing that’s personal, agile, smart and insightful.

Lead Generation
Lead Generation
A steady stream of qualified buyers
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Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Improve lead flow and quality - turn inbound leads into sales
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Event Marketing
Event Marketing
Engage high value attendees and drive registrations
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Sales

High-performance Telesales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
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Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Strengthen customer relationships

Welcome Calls
Welcome Calls
A welcome call is an opportunity to reach out to new customers and reduce customer churn, as part of an effective customer management strategy.
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Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
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Service
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Service
Data Enrichment
Data Enrichment
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Infographic
5 Reasons to Cleanse and Maintain your Data
5 Reasons to Cleanse and Maintain your Data
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Customer Success Story
TTMC achieves 131% of target and delivers cleansed data, market insights and high-quality leads and appointments for SMMT
TTMC achieves 131% of target and delivers cleansed data, market insights and high-quality leads and appointments for SMMT
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Resource
How To Set Up a B2B Telemarketing Campaign
How To Set Up a B2B Telemarketing Campaign
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News
New Customer Testimonial - SMMT
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Customer Success Story
Flexible, insight-driven approach delivers high quality demo appointments and market intelligence for Person Centred Software.
Flexible, insight-driven approach delivers high quality demo appointments and market intelligence for Person Centred Software.
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