Data Cleansing

Data Cleansing

Clean, up-to-date data delivers better quality leads and boosts sales

Unlock data value

Your marketing campaign is only as good as your data. Verifying and validating data for your target audiences maximises the impact of your marketing activities, boosts sales and increases the lifetime value of your customers.

Our telephone database cleansing and enhancement services include:

  • Capture of replacement names
  • Identification of decision makers
  • Verification and validation of email addresses
  • Consent that is unambiguous, affirmed and secured
  • De-duplication of data
  • Refreshed addresses
  • Enhanced third-party data to match grade records

Bad data costs money:

  • Wasted resource – Poor quality data produces poor quality leads and low conversion rates.
  • Reputational damage – If your data is dirty, your marketing message will be irrelevant and may be viewed as spam.
  • Lost investment – If data feeding your sales and marketing campaigns is inaccurate, your message won’t reach your target audience and your investment will be lost.
  • Personalised customer experience – A clean, precise database enables you to segment your data and target high-value prospects with tailored content to improve customer experiences.
  • Compliance risk – If data sourced is not opted-in and marketing communications are not permission based, you may be in breach of the General Data Protection Regulation (GDPR) and risk hefty fines.

Specialist CATI-based Data Cleansing

Our IQCS monitored and AITS trained agents have extensive experience in conducting English and multilingual telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors in the UK and internationally.

High Quality Data Cleanse and Validation for Contact Babel

Building and maintaining business-to-business databases is not easy, but deadlines and levels of quality have consistently been met.
Founder, Contact Babel

Read case study

 

Our full range of telephone services

Data Services

Flexible Data Services

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment helps you better connect with your target audience and delivers actionable insights, improved conversion
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Drive your sales strategy with telephone interviewing

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and actionable insight.
Read more

Telemarketing

Telemarketing that’s personal, agile, smart and insightful.

Lead Generation
Lead Generation
A steady stream of qualified buyers
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow and quality - turn inbound leads into sales
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

High-performance Telesales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Strengthen customer relationships

Welcome Calls
Welcome Calls
A welcome call is an opportunity to reach out to new customers and reduce customer churn, as part of an effective customer management strategy.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more
Service
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
Read more
Service
Data Enrichment
Data Enrichment
Read more
Infographic
5 Reasons to Cleanse and Maintain your Data
5 Reasons to Cleanse and Maintain your Data
Read more
Customer Success Story
TTMC converts warm and inactive leads into solid pipeline of high-quality appointments and cleansed, enhanced data for RCNi
TTMC converts warm and inactive leads into solid pipeline of high-quality appointments and cleansed, enhanced data for RCNi
Read more
Resource
How To Grow Your Most Profitable Customers
How To Grow Your Most Profitable Customers
Read more
News
Highest YoY increase for real Living Wage - proud to be one of 874 employers in Brighton & Hove making this voluntary commitment
Highest YoY increase for real Living Wage - proud to be one of 874 employers in Brighton & Hove making this voluntary commitment
Read more
Customer Success Story
Veterinary Business Development Case Study
Veterinary Business Development Case Study
Read more