Data Cleansing

Poor data quality undermines your marketing ROI.

Clean, up-to-date data delivers better quality leads and boosts sales

Unlock data value

Your marketing campaign is only as good as your data. Verifying and validating data for your target audiences maximises the impact of your marketing activities, boosts sales and increases the lifetime value of your customers.

Our telephone database cleansing and enhancement services include:

  • Capture of replacement names
  • Identification of decision makers
  • Verification and validation of email addresses
  • Consent that is unambiguous, affirmed and secured
  • De-duplication of data
  • Refreshed addresses
  • Enhanced third-party data to match grade records

Bad data costs money:

  • Wasted resource – Poor quality data produces poor quality leads and low conversion rates.
  • Reputational damage – If your data is dirty, your marketing message will be irrelevant and may be viewed as spam.
  • Lost investment – If data feeding your sales and marketing campaigns is inaccurate, your message won’t reach your target audience and your investment will be lost.
  • Personalised customer experience – A clean, precise database enables you to segment your data and target high-value prospects with tailored content to improve customer experiences.
  • Compliance risk – If data sourced is not opted-in and marketing communications are not permission based, you may be in breach of the General Data Protection Regulation (GDPR) and risk hefty fines.

Specialist CATI-based Data Cleansing

Our IQCS monitored and AITS trained agents have extensive experience in conducting English and multilingual telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors in the UK and internationally.

Do you need a healthy, GDPR-compliant database to support your sales and marketing activity? Get in touch to find out how we can help.

 

High Quality Data Cleanse and Validation for Contact Babel

Building and maintaining business-to-business databases is not easy, but deadlines and levels of quality have consistently been met.
Founder, Contact Babel

Our full range of telephone services

Data Services

High quality, profiled data

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
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Data Enrichment
Data Enrichment
Data enrichment enables you to connect better with your target audience
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
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Pre Sales Research

Actionable insight to inform your sales and marketing strategy

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
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Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
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Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Improve lead flow, quality and conversion
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Event Marketing
Event Marketing
Engage high value attendees and drive registrations
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Sales

Results drive, expert sales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
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Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship.
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Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
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Service
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Service
Data Enrichment
Data Enrichment
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Infographic
5 Reasons to Cleanse and Maintain your Data
5 Reasons to Cleanse and Maintain your Data
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Customer Success Story
Veterinary Business Development Case Study
Veterinary Business Development Case Study
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Resource
How To Grow Your Most Profitable Customers
How To Grow Your Most Profitable Customers
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News
TTMC ramps up appointment setting for Licklist, as hospitality sector re-opens
TTMC ramps up appointment setting for Licklist, as hospitality sector re-opens
Read more
Customer Success Story
Step Exhibitions Case Study: Structured, systematic approach delivers year on year increase in paid delegates and footfall for Step Exhibitions
Step Exhibitions Case Study: Structured, systematic approach delivers year on year increase in paid delegates and footfall for Step Exhibitions
Read more