Data Cleansing

Does poor quality, uncompliant data put your business and reputation at risk?

Expert data cleansing creates clean, accurate and compliant data that matches your target audience

As the foundation for all sales, marketing and lead generation activities, data is your biggest asset. Poor data quality impacts every part of your business and undermines your marketing ROI.

Unlock data value

Do you need clean, up-to-date data that delivers better quality leads and boosts sales?

Your marketing campaign is only as good as your data. Verifying and validating data for your target audiences maximises the impact of your marketing activities, boosts sales and increases the lifetime value of your customers.

Our telephone database cleansing and enhancement services include:

  • Capture of replacement names
  • Identification of decision makers
  • Verification and validation of email addresses
  • Consent that is unambiguous, affirmed and secured
  • De-duplication of data
  • Refreshed addresses
  • Enhanced third-party data to match grade records

Is poor quality data costing your business money?

Bad data costs money:

  • Wasted resource – Poor quality data produces poor quality leads and low conversion rates.
  • Reputational damage – If your data is dirty, your marketing message will be irrelevant and may be viewed as spam.
  • Lost investment – If data feeding your sales and marketing campaigns is inaccurate, your message won’t reach your target audience and your investment will be lost.
  • Personalised customer experience – A clean, precise database enables you to segment your data and target high-value prospects with tailored content to improve customer experiences.
  • Compliance risk – If data sourced is not opted-in and marketing communications are not permission based, you may be in breach of the General Data Protection Regulation (GDPR) and risk hefty fines.

Specialist CATI-based Data Cleansing

Would your business benefit from a professional data cleanse to transform the quality of your data?

Our IQCS monitored and AITS trained agents have extensive experience in conducting English and multilingual telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors in the UK and internationally

Do you need a healthy, GDPR-compliant database to support your sales and marketing activity? Get in touch to find out how we can help.

 

High Quality Data Cleanse and Validation for Contact Babel

Building and maintaining business-to-business databases is not easy, but deadlines and levels of quality have consistently been met.
Founder, Contact Babel

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
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Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
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Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
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Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
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Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
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Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
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Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
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Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
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About us
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Service
Data Enrichment
Data Enrichment
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Infographic
5 Reasons to Cleanse and Maintain your Data
5 Reasons to Cleanse and Maintain your Data
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Customer Success Story
Veterinary Business Development Case Study
Veterinary Business Development Case Study
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Resource
How To Conduct a Welcome Call Campaign
How To Conduct a Welcome Call Campaign
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News
The Telemarketing Company accredited as Living Wage employer
The Telemarketing Company accredited as Living Wage employer
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Customer Success Story
Step Exhibitions Case Study: Structured, systematic approach delivers year on year increase in paid delegates and footfall for Step Exhibitions
Step Exhibitions Case Study: Structured, systematic approach delivers year on year increase in paid delegates and footfall for Step Exhibitions
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