Unlock data value
Your marketing campaign is only as good as your data. Verifying and validating data for your target audiences maximises the impact of your marketing activities, boosts sales and increases the lifetime value of your customers.
Our telephone database cleansing and enhancement services include:
- Capture of replacement names
- Identification of decision makers
- Verification and validation of email addresses
- Consent that is unambiguous, affirmed and secured
- De-duplication of data
- Refreshed addresses
- Enhanced third-party data to match grade records
Bad data costs money:
- Wasted resource – Poor quality data produces poor quality leads and low conversion rates.
- Reputational damage – If your data is dirty, your marketing message will be irrelevant and may be viewed as spam.
- Lost investment – If data feeding your sales and marketing campaigns is inaccurate, your message won’t reach your target audience and your investment will be lost.
- Personalised customer experience – A clean, precise database enables you to segment your data and target high-value prospects with tailored content to improve customer experiences.
- Compliance risk – If data sourced is not opted-in and marketing communications are not permission based, you may be in breach of the General Data Protection Regulation (GDPR) and risk hefty fines.
Specialist CATI-based Data Cleansing
Our IQCS monitored and AITS trained agents have extensive experience in conducting English and multilingual telephone-based data cleansing, profiling and enhancement work across a wide range of both consumer and B2B sectors in the UK and internationally.
Do you need a healthy, GDPR-compliant database to support your sales and marketing activity? Get in touch to find out how we can help.