As true today as ever, getting the right message to the right people at the right time is critical to any successful sales and marketing effort. Creating a clear, relevant message for your target audience should be a priority in the development of your strategy, but is often not given the attention it deserves.

Frequently, a piece of general copy or an existing product description is borrowed or messaging adopted from a previous campaign. Whilst this may be efficient, it is likely that that messaging was designed for a different set of objectives or a completely different channel, so it is unlikely to be an effective as it should be.

To help you create a clear, compelling and relevant message that will resonate with your target audience, we’ve prepared a guide with our top tips.

You will learn how to:

• Define a USP that gets attention and makes you stand out from your competitors
• Create a compelling and persuasive message that has credibility with your target audience
• Develop a dialogue with the right people to support long-term profitable relationships.

To find out more, complete the form and download our guide