As true today as ever, getting the right message to the right people at the right time is critical to any successful sales and marketing effort. Creating a clear, relevant message for your target audience should be a priority in the development of your strategy, but is often not given the attention it deserves.

Frequently, a piece of general copy or an existing product description is borrowed or messaging adopted from a previous campaign. Whilst this may be efficient, it is likely that that messaging was designed for a different set of objectives or a completely different channel, so it is unlikely to be an effective as it should be.

To help you create a clear, compelling and relevant message that will resonate with your target audience, we’ve prepared a guide with our top tips.

You will learn how to:

  • Define a USP that gets attention and makes you stand out from your competitors
  • Create a compelling and persuasive message that has credibility with your target audience
  • Develop a dialogue with the right people to support long-term profitable relationships.

Whilst re-purposing material is an efficient approach, if you want to get the attention of your audience and make a real connection, you must spend time honing a relevant, tailored message in a format appropriate to the channel.

Our top 10 tips include:

  • Define your USP
  • Market Research
  • Segmentation
  • Multi-channel messaging
  • Consider job function
  • And buying mode
  • Personalise
  • Respect personal data
  • Customer centricity
  • Substantiation
  • Account-based marketing

To find out more, complete the form and download our guide

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