As true today as ever, getting the right message to the right people at the right time is critical to any successful sales and marketing effort. Creating a clear, relevant message for your target audience should be a priority in the development of your strategy, but is often not given the attention it deserves.

Frequently, a piece of general copy or an existing product description is borrowed or messaging adopted from a previous campaign. Whilst this may be efficient, it is likely that that messaging was designed for a different set of objectives or a completely different channel, so it is unlikely to be an effective as it should be.

To help you create a clear, compelling and relevant message that will resonate with your target audience, we’ve prepared a guide with our top tips.

You will learn how to:

  • Define a USP that gets attention and makes you stand out from your competitors
  • Create a compelling and persuasive message that has credibility with your target audience
  • Develop a dialogue with the right people to support long-term profitable relationships.

Whilst re-purposing material is an efficient approach, if you want to get the attention of your audience and make a real connection, you must spend time honing a relevant, tailored message in a format appropriate to the channel.

Our top 10 tips include:

  • Define your USP
  • Market Research
  • Segmentation
  • Multi-channel messaging
  • Consider job function
  • And buying mode
  • Personalise
  • Respect personal data
  • Customer centricity
  • Substantiation
  • Account-based marketing

To find out more, complete the form and download our guide

How To Get the Message Right

Latest How To Guides

How To Grow Your Most Profitable Customers

How To Grow Your Most Profitable Customers

For any business that wants to be successful and profitable in the long-term, it is crucial to value, nurture and...
Find out more
How To Build Sales & Marketing Synergy

How To Build Sales & Marketing Synergy

Many modern sales and marketing functions are working at cross-purposes due to fragmented technology adoption...
Find out more
How To Conduct a Welcome Call Campaign

How To Conduct a Welcome Call Campaign

Our guide covers the opportunities and challenges presented by a B2B welcome call programme and illustrates how a...
Find out more
How To Get the Message Right

How To Get the Message Right

As true today as ever, getting the right message to the right people at the right time is critical to any successful...
Find out more
How To Create a Campaign Brief

How To Create a Campaign Brief

Our guide covers the fundamental elements of a good marketing campaign brief.
Find out more
How To Set Up a B2B Telemarketing Campaign

How To Set Up a B2B Telemarketing Campaign

Our guide provides step by step guidance on how to set up an effective telemarketing campaign that delivers results...
Find out more