As true today as ever, getting the right message to the right people at the right time is critical to any successful sales and marketing effort. Creating a clear, relevant message for your target audience should be a priority in the development of your strategy, but is often not given the attention it deserves.
Frequently, a piece of general copy or an existing product description is borrowed or messaging adopted from a previous campaign. Whilst this may be efficient, it is likely that that messaging was designed for a different set of objectives or a completely different channel, so it is unlikely to be an effective as it should be.
To help you create a clear, compelling and relevant message that will resonate with your target audience, we’ve prepared a guide with our top tips.
You will learn how to:
- Define a USP that gets attention and makes you stand out from your competitors
- Create a compelling and persuasive message that has credibility with your target audience
- Develop a dialogue with the right people to support long-term profitable relationships.
Whilst re-purposing material is an efficient approach, if you want to get the attention of your audience and make a real connection, you must spend time honing a relevant, tailored message in a format appropriate to the channel.
Our top 10 tips include:
- Define your USP
- Market Research
- Multi-channel messaging
- Consider job function
- And buying mode
- Respect personal data
- Customer centricity
- Account-based marketing
To find out more, complete the form and download our guide