Feed the pipeline with high-quality, scalable lead generation
TTMC’s B2B lead generation fuels your pipeline through targeted outreach to new, cold data alongside timely follow-up of inbound and marketing-generated leads. While inbound builds awareness and captures early interest, it doesn’t always translate into direct engagement with decision-makers. Using data-led telemarketing and real human conversations, we turn both cold and warm audiences into active opportunities, introducing your brand, nurturing interest and re-engaging lapsed contacts. This combination of structured outreach and human interaction strengthens your overall lead generation performance.
Reach the right decision-makers with targeted, insight-driven outreach
Rather than relying on passive channels, we identify and target your priority decision-makers directly, using the persuasive power of voice to engage and drive action. Skilled telemarketers use open questioning to uncover challenges, needs and qualify fit, prioritising those most receptive to your offer, from SME MDs to enterprise-level C-suite decision-makers. This direct, person-to-person approach is central to effective B2B lead generation, ensuring your outreach is focused, relevant and grounded in real insight.
Agile approach and trusted partnership deliver successful European programme expansion for Enterprise.
Overview
As Enterprise Mobility continued to expand across Europe, the business required a scalable inbound support and account management solution capable of handling growing enquiry volumes, supporting multiple territories, and integrating seamlessly with internal systems and…
Customer Success Stories
TTMC has delivered an average of one qualified lead every three hours, generating 1,484 leads to date and significantly expanding Culligan’s potential customer base.
The initial campaign met targets set and incremental improvements have steadily increased conversion rates from 7.56% to 13.12%. Over 750 qualified leads have been generated over a twelve month period.
Accelerate your sales cycle by moving prospects forward faster
Whether engaging new contacts or following up inbound and marketing generated leads, we connect at the right moment to create momentum early. Through live telemarketing conversations, we overcome objections, confirm next steps and maintain progress through the buying journey, bridging the gap between MQLs and SQLs and shortening the path to active opportunity. This helps your team move prospects forward with greater speed and confidence.
Our Outbound Service SLAs
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.
- Rapid campaign launch and flexible scaling, 60,000 calls on average per week, up to 230 agents.
- 15-20 calls and 1-3 decision maker conversations on average per hour per agent, sector dependent.
- Contact attempts managed to agreed cadence.
- Call recording with every outcome, every result quality-assessed before released to client.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
- Qualified leads or appointments logged within 24 hours.
- First call conversion benchmarks per campaign.
- Full onboarding and complex training delivered in house by client certified trainers.
- Native language support in 25+ languages.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Transparent real-time reporting against agreed KPIs.
How It Works
Programme Launch & Onboarding
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The Telemarketing Brief
A clear framework for representing your brand and delivering against agreed objectives. -
Data
Select, verify and strengthen the data behind every productive prospect conversation. -
Marketing Integration
Coordinate voice with wider campaign activity to increase reach and return. -
Team Briefing Session
Give the calling team the knowledge and confidence to represent your business.
Programme Management
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Account Management
Dedicated oversight keeps programme delivery, quality and performance on track. -
Telemarketing Performance
Prioritise meaningful metrics and use real-time reporting to improve results. -
Quality Assurance
Review calls and results consistently to protect quality and support coaching. -
Programme Review
Test early assumptions, refine the approach and maintain focus on objectives.
Deliver sales-ready leads validated through live human conversations
Every lead is qualified through real human interaction using established frameworks such as BANT, validating budget, authority, need and timing. When prospects reach your team, they are informed, receptive and ready to engage. The hottest opportunities can be hot-keyed across in real time so your sales team can act while interest is at its peak. This level of qualification strengthens your lead generation activity by ensuring only high-intent prospects reach your pipeline.
Improve conversion and pipeline quality
Our conversations capture motivations, priorities and pain points – insight that strengthens conversion and informs messaging, targeting and strategy across all lead generation activities and channels. A blend of qualitative insight and structured B2B lead generation activity helps improve conversion across the pipeline.
What this means for you:
- Richer insight to guide sales conversations
- Higher quality leads with stronger intent
- Improved conversion across the pipeline
Achieve consistent, scalable lead flow
TTMC’s B2B lead generation creates consistent, proactive engagement with your target audience, reducing reliance on inbound alone. Whether standalone or integrated with wider campaigns, our programmes flex to maintain control, consistency and a continuous flow of high-quality leads. With structured telemarketing delivery and a focus on quality, we ensure your lead generation activity remains scalable, predictable and aligned to your business priorities.
Build a lead flow you can plan around
A structured outbound programme keeps the right prospects moving, whether it runs independently or alongside inbound and wider campaigns.
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Maintain momentum
Keep proactive conversations going instead of waiting for inbound demand.
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Flex with demand
Scale activity around campaign priorities, market changes and sales capacity.
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Protect lead quality
Combine consistent delivery with human qualification, so volume never comes at the expense of relevance.
Answers to common questions about pricing, people, data, processes and more…
Can outsourced lead generation work alongside our internal sales team?
Yes. Many clients use our lead generation services to complement existing sales and business development teams.
We can help increase capacity during busy periods, support new business initiatives, strategically target specific sectors, reactivate dormant opportunities or provide additional coverage where internal resources are stretched.
We offer 25+ native languages so can extend your business development into new markets, running overseas campaigns in parallel with internal campaigns.
Can you follow up leads generated through our marketing campaigns?
Do you charge per lead?
Do you use scripts?
No. Our agents work within a structured call framework but do not read from rigid scripts.
We believe natural conversations create stronger engagement, build greater trust and generate better insight. This approach allows our teams to adapt to each prospect while still gathering the information required to qualify opportunities effectively.
How do you ensure compliance?
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan outsourced lead generation work alongside our internal sales team?
Yes. Many clients use our lead generation services to complement existing sales and business development teams.
We can help increase capacity during busy periods, support new business initiatives, strategically target specific sectors, reactivate dormant opportunities or provide additional coverage where internal resources are stretched.
We offer 25+ native languages so can extend your business development into new markets, running overseas campaigns in parallel with internal campaigns.
Can you follow up leads generated through our marketing campaigns?
Do you charge per lead?
Do you use scripts?
No. Our agents work within a structured call framework but do not read from rigid scripts.
We believe natural conversations create stronger engagement, build greater trust and generate better insight. This approach allows our teams to adapt to each prospect while still gathering the information required to qualify opportunities effectively.
