Lead Qualification / Nurture

Close the gap between marketing, sales and ROI

Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services

The B2B customer journey is anything but linear. Close the loop between marketing, sales and ROI with expert outbound telemarketing services that add value at every stage of the funnel.

Qualify

Do you want to deliver higher-value, better qualified leads to your sales teams?

Marketers are now accountable for the quantity and quality of leads entering the sales pipeline. Whether B2C or B2B lead generation, the priority is delivering the right quality of leads in sufficient quantities to the sales team.

Poorly qualified leads waste precious sales resources. Don’t let sales spend another second chasing prospects who are not keen, not ready, or not authorised to buy.

Leverage lead qualification services that:

  • Identify sales-qualified leads that meet the right criteria, such as BANT (Budget, Authority, Needs and Timeline)
  • Help establish a clear understanding between sales and marketing of what constitutes a good lead
  • Evaluate leads thoroughly using both quantitative and qualitative measures
  • Send only suitably qualified, receptive leads into the sales funnel
  • Identify which channels are driving the best quality leads

Nurture

Want to keep leads engaged throughout the conversion and retention processes?

Outbound telemarketing is an exceptional channel for lead nurturing. Engage prospects in ongoing conversations, to:

  • Gather insights that help you to target the right people with the right message
  • Build a better understanding of business needs and challenges
  • Anticipate issues and react fast to prevent churn
  • Cultivate key relationships for the long term

Connect

Why use telemarketing in your lead qualification and nurturing efforts?

Because it builds personal connections with prospects, enabling you to:

  • Develop rapport and trust from the get-go
  • Gather deeper insights and make better informed judgements about lead quality
  • Close the gap between early stage leads and revenue generating opportunities

With voice contact powering your lead qualification and lead nurturing strategy, you can maintain human interactions throughout the customer journey to keep leads engaged and prospect intelligence current.

How can your business benefit from expert lead qualification and nurturing services? Call to find out more

 

Lead Generation and Qualification for Accoa

Having had my own telesales team members in the past as well as having outsourced this function, these guys stand head and shoulders above the rest.
Founder and Head Coach, Accoa

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
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Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
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Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
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Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
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Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
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Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
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Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
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Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
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Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
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About us
Multilingual services using native language speakers from our Brighton Offices
Multilingual services using native language speakers from our Brighton Offices
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Service
Lead Generation
Lead Generation
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Infographic
The Journey of a Lead - guiding your prospect on the road to purchase
The Journey of a Lead - guiding your prospect on the road to purchase
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Customer Success Story
Telemarketing campaign leads to high conversion rates and dramatic growth in orders for Zehnder
Telemarketing campaign leads to high conversion rates and dramatic growth in orders for Zehnder
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Resource
How To Conduct a Welcome Call Campaign
How To Conduct a Welcome Call Campaign
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News
The Telemarketing Company accredited as Living Wage employer
The Telemarketing Company accredited as Living Wage employer
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Customer Success Story
Telemarketing pilot results in ongoing engagement for The Consultancy Company
Telemarketing pilot results in ongoing engagement for The Consultancy Company
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