The B2B customer journey is anything but linear. Close the loop between marketing, sales and ROI with expert outbound telemarketing services that add value at every stage of the funnel.
Do you want to deliver higher-value, better qualified leads to your sales teams?
Marketers are now accountable for the quantity and quality of leads entering the sales pipeline. Whether B2C or B2B lead generation, the priority is delivering the right quality of leads in sufficient quantities to the sales team.
Poorly qualified leads waste precious sales resources. Don’t let sales spend another second chasing prospects who are not keen, not ready, or not authorised to buy.
Leverage lead qualification services that:
- Identify sales-qualified leads that meet the right criteria, such as BANT (Budget, Authority, Needs and Timeline)
- Help establish a clear understanding between sales and marketing of what constitutes a good lead
- Evaluate leads thoroughly using both quantitative and qualitative measures
- Send only suitably qualified, receptive leads into the sales funnel
- Identify which channels are driving the best quality leads
Want to keep leads engaged throughout the conversion and retention processes?
Outbound telemarketing is an exceptional channel for lead nurturing. Engage prospects in ongoing conversations, to:
- Gather insights that help you to target the right people with the right message
- Build a better understanding of business needs and challenges
- Anticipate issues and react fast to prevent churn
- Cultivate key relationships for the long term
Why use telemarketing in your lead qualification and nurturing efforts?
Because it builds personal connections with prospects, enabling you to:
- Develop rapport and trust from the get-go
- Gather deeper insights and make better informed judgements about lead quality
- Close the gap between early stage leads and revenue generating opportunities
With voice contact powering your lead qualification and lead nurturing strategy, you can maintain human interactions throughout the customer journey to keep leads engaged and prospect intelligence current.
How can your business benefit from expert lead qualification and nurturing services? Call to find out more