Events are an excellent platform for educating, engaging and converting prospects. But getting people to register, let alone pay to attend, is no easy feat. Fortunately, voice contact can help.
Boost attendance and attendee quality
Can you engage high value attendees and drive registration through email and social media alone?
Adding telemarketing to the event marketing mix helps you to realise your event’s full potential.
Targeted outbound telemarketing services are:
Speak to invitees directly and create a human connection from the beginning.
Explain an event’s value in a way that resonates with each individual prospect.
Understand why prospects have not responded ‘yes’ (yet); and feed this intelligence into further marketing activities.
Confirm and process registrations in person. This boosts event attendance while increasing the quality of attendee data.
Nurture relationships and maintain communication before and after an event to boost sales opportunities and encourage repeat event attendance.
A full package of support
How can we help you to secure attendance as cost effectively as possible?
Depending on your needs, we can align the following services with your event marketing activities:
- Calls to Invite to qualify prospects and promote the event
- Follow-up Calls to confirm receipt of invitation, gauge interest and complete the registration
- Reminder Calls to boost overall attendance and minimise ‘No-Shows’
- Post-Event Surveys to gain valuable feedback
- Post-Event Telemarketing/Telesales campaigns
How we add value
Why choose us as your event marketing partner?
As specialist event telemarketers, we’ve worked with hundreds of organisations to drive high quality, high volume attendees to a range of events. These include conferences, seminars, forums, trade shows, exhibitions, awards ceremonies, galas, webinars and workshops, both paid and free to attend.
We can integrate within a multichannel programme, supplementing digital and social media activity by targeting the most strategically important attendees to maximise event ROI.
Want your event to deliver more valuable sales opportunities? Contact us to find out how we can help.