Does your business generate high volumes of enquiries, particularly web generated leads that you struggle to respond to quickly and thoroughly?
Delayed follow-up and an inconsistent approach to lead management means lower contact rates and inflated cost-per-conversion. It also increases the chance of leads going cold, becoming less receptive, and for prospects to engage with another provider.
Protect Marketing ROI
To maximise your return on high-spend acquisition marketing, leads cannot be left to lie idle. High volumes of automation-qualified leads, that aren’t truly marketing-ready, will dilute the quality of your pipeline.
A robust lead management service can protect marketing ROI by providing a prompt response to every enquiry. It ensures each lead you generate is fully exploited and your overall B2C or B2B lead generation efforts are maximised. In addition, it can mine any backlog of unqualified leads, re-ignite interest and create valuable opportunities from stale and aging leads.
Increase pipeline health
Benefits of a consistent approach to lead management include the opportunity to:
- Mine backlog of unworked leads for opportunity
- Increase contact conversion and boost sales
- Improve customer experience and brand reputation
- Increase ROI from marketing spend