Infographics

Top Tips for Making a Successful Call

17 February 2016

A single B2B phone conversation has the potential to create a beneficial partnership for both parties, but without the right framework in place, an interested customer can quickly switch off and switch out.


Having invested in data, identified the correct decision makers and finally got past the gatekeeper, you have created a valuable opportunity that can’t be wasted. What is more, you can’t afford to impact your brand reputation by leaving a poor impression or wasting a senior person’s valuable time.

The art of phone engagement is heavily reliant on delivering information the way others need to receive it – it isn’t easy! Confidence comes from knowledge, rather than instinct alone. In this era of hyper-informed customers, it is not enough to simply rely on business reputation; a pre-call plan must be created to ensure your call makes a real impact and the proposition you present stands out in a competitive marketplace. Preparation will not only allow you to combat customer resistance but also turn these negatives into more lead generation and engagement opportunities with your target customer and align them with your solution and value proposition.

We shared our top tips on getting the best return on your activity through dedicated preparation. The next step is to transfer these insights into manageable action points during a phone call, from your opening objective to steer the call in the right direction, to the closing and nurturing stage to reinforce your business proposition.

Telemarketing does have the potential to take a cold call right through to a tangible lead and beyond, but it isn’t easy; it takes skill and good preparation. Pre-call preparation or training can enable any salesman to approach a cold call with the confidence and knowledge to engage effectively. Here are our top tips on what to include in your pre-plan structure and how to conduct yourself during a phone call with a potential customer. 

how-to-make-a-successful-call-infographic_final_500x1.jpg

Related articles

The Telemarketing Company - 30-year anniversary timeline

The Telemarketing Company - 30-year anniversary timeline

Thursday, February 27, 2020
Find out more
Tailoring your sales and marketing strategy

Tailoring your sales and marketing strategy

Monday, December 2, 2019
Find out more
10 revenue-generating benefits of telemarketing

10 revenue-generating benefits of telemarketing

Friday, July 26, 2019
Find out more
Should you be outsourcing your telemarketing?

Should you be outsourcing your telemarketing?

Monday, March 4, 2019
Find out more

Our full range of telephone services

Data Services

High quality, profiled data

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment enables you to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Actionable insight to inform your sales and marketing strategy

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Results drive, expert sales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more