Infographics

Planning through uncertainty

With the uncertainty around us and the turbulence of the past few years, putting together a marketing plan is a tricky task. With so many unknowns and variables, many of us feel unsure of what to expect of 2023 and where to put our stakes in the ground.

We often look to historical data as a starting point for the planning process but given the enormity of the change we are experiencing this foundation may not be quite as robust. Of course we don’t want to discard past experience but it is certainly the time to take a fresh look and validate any assumptions we might have had.

 "The only true wisdom is in knowing you know nothing"

Socrates quote seems particularly apt as what we have always held true seems constantly thrown in the air.

Ensuring your planning process is fed with clean, accurate insight is important at any time but, during this period of heightened unpredictability, now more than ever. Your customer, your market, and the competitive landscape is continuously evolving so your plans need to be dynamic and adapt, refreshed systematically with reliable and up-to-date insight.

To help you take a structured approach and identify areas where an injection of new insight will benefit, our infographic brings together key areas to consider when putting your 2023 plan together.

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