Infographics

Should you be outsourcing your telemarketing?

Many business owners and decision makers face the challenge of resource capacity when it comes to looking at business growth, which brings about a bit of a chicken and egg situation. You want to grow into new areas or markets, but don’t have the capacity within your team to do. Or, perhaps you have the bandwidth, but are lacking in the know-how. To outsource, or not to outsource is a common dilemma faced by many businesses.

As a telemarketing agency, of course, it would be simple (and predictable) for us to tell you that outsourcing is the best solution in every instance. But, as with everything, there are pros and cons on both sides.

We speak to prospective customers daily who are evaluating their needs in relation to a potential outsource solution. To highlight some of the areas to consider when looking to outsource, we’ve put together a short quiz. Whether you answer yes or no in these scenarios, we’ve also compiled some more in-depth guides and resources below the infographic to help those researching this area.

Should you outsource your telemarketing or telesales activity? Yes or No? Question 1: Are you looking to accelerate sales growth but limited by resource? Yes: An external team can provide a flexible resource and expert skills to jumpstart your sales efforts. No: If you have your own team or are thinking about testing this channel, it is critical to get the set up right from the start. Question 2: Are you ramping up activity but hampered by management bandwidth? No: If you are looking to grow your own campaigns, a solid brief is an essential starting point. Yes: Oursourcing can help minimise your overhead and provide expert, proactive account management. Question 3: Is your sales team chasing leads that aren't sales-ready? No: Sounds like you have a source of good quality leads - always keen an eye on your pipeline health. Yes: A systematic approach to lead qualification applied by specialists workin to clear criteria, will ensure your team always has a feed of good quality, sales-ready leads. Question 4: Are you looking to extend your overseas reach but lacking landuage skills? Yes: A multilingual agency can provide access to native language speakers to help develop new overseas markets or to maintain and extend your existing international operations. No: Great, if you are launching your proposition into new markets, you may want to consider some market research first. Question 5: Do your sales and marketing teams have the right systems and processes? No: A specialist agency can provide a bespoke calling platform, real-time reporting and a structured systematic approach to optimise campaign ROI. Yes: It sounds like you are well set up. Make sure your teams are aligned to get the most out of your processes. To discuss your outsource requirements, contact us today. For our top tips on managing your campaigns in-hose access our resources listed below.

 

Your answers

-----------------------------------------------------------------------------------------------------Mostly yes

Okay, it sounds like outsourcing might be an option for you. For a bit more insight into how you might benefit; read our article ‘Six reasons to outsource telemarketing’

If you’re not too sure where to start, don’t worry – get in touch with us on 01273 765000 or fill out a contact form and we’ll be happy to talk through your requirements.

Mostly No

It sounds like you’ve got bandwidth to manage expansion on your end, which is great. However, it’s always a good idea to make sure you have your bases covered, so you might find some of these tips and guides useful:

Was this helpful? You can find more articles, infographics and 'how to' guides in our Knowledge Bank.

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