Infographics

Five Benefits of Segmentation

Segmenting your audience allows you to personalise your approach, make your communications more meaningful and your campaigns more effective.

Common criteria used to segment customers are demographic, psychographic, behavioural, geographic, and firmographic but many models extend these further, including, for example, the customer’s media consumption or benefits profile.

The most important thing when creating segments is that the data and insight you use is accurate and up-to-date and is continuously refreshed to keep pace as market and customer dynamics change. Given this is a strategic approach that will determine how your most valuable resources are applied, it is worth taking pains to accurately analyse the data on which segments are built. It is also critical to validate assumptions and avoid bias based on historical experiences that are no longer accurate. Be careful also not to tie yourself in knots by fragmenting your approach into too many niche segments – to be meaningful each segment has to be sufficiently distinct and of a reasonable size.

However, whilst this can be time consuming process, done well, it will really deliver rewards. Our infographic below highlights five benefits of segmentation.

Segmentation-(4).png

Related articles

Stay top-of-mind: Improve your follow-up strategy with these 6 essentials

Stay top-of-mind: Improve your follow-up strategy with these 6 essentials

Thursday, October 24, 2024
Find out more
Six benefits of humanising the customer experience

Six benefits of humanising the customer experience

Friday, May 3, 2024
Find out more
In-house versus outsourced sales development - a true cost comparison

In-house versus outsourced sales development - a true cost comparison

Tuesday, November 21, 2023
Find out more
8 reasons why chatbots cannot replace human agents.

8 reasons why chatbots cannot replace human agents.

Thursday, June 1, 2023
Find out more

Our full range of telephone services

Data Services

Flexible Data Services

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment helps you better connect with your target audience and delivers actionable insights, improved conversion
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Drive your sales strategy with telephone interviewing

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and actionable insight.
Read more

Telemarketing

Telemarketing that’s personal, agile, smart and insightful.

Lead Generation
Lead Generation
A steady stream of qualified buyers
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow and quality - turn inbound leads into sales
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

High-performance Telesales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Strengthen customer relationships

Welcome Calls
Welcome Calls
A welcome call is an opportunity to reach out to new customers and reduce customer churn, as part of an effective customer management strategy.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more