Blog

Top Marketing Campaigns 2019

From climate change, the rise of veganism and other social movements, to Brexit uncertainty and triumphs in women’s football, 2019 has certainly been a year of statements and empowerment.

We’ve compiled our top 2019 marketing campaigns in the B2B and B2C environments and highlighted just what makes them stand out for us.

Monzo to the mainstream market


Having relied almost solely on word of mouth with a ‘golden ticket’ approach to attain new customers and build brand advocacy in its first few years, Monzo’s growth rocketed earlier this year as it explored the power of traditional TV and out of home advertising campaigns. The major campaign saw more than 250,000 new customers in June, up on their previous record of 150,000 a few months before.

Key learnings: Monzo shows us that clever use of traditional advertising methods, without overreliance, can provide a powerful tool for getting brands in front of consumers, even in more digitally-focused sectors such as fintech.

Greggs’ vegan sausage roll


This campaign will undoubtedly go down in history as one of the most memorable and successful product launches. Combining tongue in cheek journalist outreach (in the style of an Apple product launch) with witty social media remarks, Greggs achieved viral status and created a frenzy of demand that led to almost instant product sell-out.

Key learnings: Aside from its humorous approach to marketing, what Greggs can teach us is the importance of having a good understanding of your customers’ needs and then meeting them, in this case bringing a widely in-demand product to an accessible market at a low price.

Squarespace ‘Make It Real’ storytelling

Squarespace proved the power of storytelling in marketing by launching a campaign to highlight the customers it relies on. Small businessowners are the backbone of its ecommerce service, so the campaign used a mix of digital and out of home channels to depict several inspiring stories of individuals following their dreams to start a small business.

Key learnings: Storytelling is a powerful tool that shouldn’t be underestimated, even in B2B spheres. The relatability of Squarespace’s different stories opens the minds of potential customers, who might see themselves reflected within the campaign, to the potential of realising their own dreams.

IBM’s ‘When Neurodiversity Works’


IBM won The Drum’s Chair B2B Award this year after launching a campaign to raise awareness of people with neurodiverse talent, such as those with autism, emphasising how almost half of 25-year-olds with autism have never held a paying job. They produced a short documentary and launched a programme to bring neurodiversity into the workplace.

Key learnings: In an era where trust and humanisation have become fundamental parts of the decision-making process, IBM reminds us that the employees behind B2B organisations, like their customers, are human.

HSBC’s ‘We are not an island’


HSBC continued its global citizen theme into 2019 with the campaign ‘We are not an island’, centring its messaging around connectivity, togetherness and opportunity to remind customers of the bigger part we all play in wider society. With location specific out of home advertising in key cities around the UK, print, celebrity-fronted TV advertising and digital executions, the campaign did much to strike pride in the heart of many and provoked a fair amount of discussion around a possible ulterior Brexit message.

Key learnings: It can be a risky move for any big corporation to reveal opinions on political matters, yet HSBC’s message focused on looking beyond boundaries to the bigger picture.

Feeling inspired going into 2020 with hopes of reaching new markets or growing your customer base? At The Telemarketing Company, we’ve spent almost 30 years helping companies like American Express and Kwik Fit win new business and grow their sales revenue. If you would like to discuss how we might help generate demand and grow business for your company, get in touch today.

Related articles

A new normal: the resurgence of better communication?

A new normal: the resurgence of better communication?

Thursday, March 26, 2020
Find out more
We need to talk: has digital killed the art of conversation?

We need to talk: has digital killed the art of conversation?

Monday, March 9, 2020
Find out more
10 steps to selecting the right outsource partner

10 steps to selecting the right outsource partner

Friday, February 7, 2020
Find out more
Making the most of your data assets

Making the most of your data assets

Monday, February 3, 2020
Find out more

Our full range of telephone services

Data Services

High quality, profiled data

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment enables you to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Actionable insight to inform your sales and marketing strategy

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Results drive, expert sales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more