Cookson Dental is a UK manufacturer of dental amalgams and precious metal dental alloys with more than 20 years of experience serving the dental sector. Having traditionally sold through wholesale channels, the business wanted to explore a direct-to-practice route to market while gaining a better understanding of how dental practices buy, who influences purchasing decisions and what factors drive supplier selection.

TTMC delivered a targeted appointment setting and market research programme, engaging dental practices across the UK and generating both qualified sales opportunities and valuable market insight. The campaign helped Cookson build a clearer picture of its target market while supporting the development of its direct sales strategy. Read the full case study to learn more about the approach, results and key insights gained.

Read Full Case Study