In the difficult business climate, we have all had to develop resilience, continuously adapt and optimise our sales and marketing strategies to find growth.
The economic climate continues to challenge and we’ll need to draw on that resilience as we move into 2022, seeking out ever more creative ways to do more with less. We’d like therefore to end the year with a round-up of blogs which focus on getting the most out of your sales and marketing efforts.
If 2021 has left you feeling like you just couldn’t do enough with the resources you had, we hope you’ll find a few useful nuggets!
In this article, we looked at ways to re-assess priorities and maximise existing resources while bringing a fresh outlook to your sales and marketing approach. We also highlighted the importance of challenging your team and communicating successes so they stay motivated and invested in the process. >>Read More
Human interaction is at the heart of what we do and with the limitations faced throughout lockdowns, the importance of remote, voice-based communication came to the fore. From qualifying your buyer to demonstrating emotional intelligence and building rapport, we looked at how best to exploit the valuable opportunity presented by a one-to-one conversation with a key prospect. >>Read More
When building your lead generation strategy, it is important to look beyond immediate short-term wins. Only with clear priorities and objectives can your lead generation efforts, budget and resources be channelled towards high-quality opportunities in a targeted and focused way. We looked at 8 key elements of a sustainable strategy that drives your efforts towards delivering high-quality leads that convert. >>Read More
Understanding who your audience is and what they want is essential to creating any persuasive argument. Adopting a customer-centric approach that focuses on your buyer's needs was top of our list of persuasive techniques, but we also shared tips on building trust and rapport, offering transparency and creating exclusivity. >>Read More
When putting together your marketing mix, it is critical to understand the pros and cons of each channel and the ways in which they each allow you to interact with your audience. If you have spent this year struggling to reach your target audience and failing to find them on the channels you use, this article provides a useful breakdown of the key benefits of each platform. >>Read More
We hope the tools and tips provided in these blogs will help reinforce your sales and marketing efforts and kick start activities as you enter the New Year. The last few years have been challenging in many ways and we are all hopeful that the next will be kinder to us. Wishing you a more settled and successful 2022!