Since 2001, Amba has been helping HR professionals and business owners to attract and maintain happy, efficient and productive workforces. The company supports businesses with innovative technology, expert advice and consulting services across employee benefits, health insurance, pensions and workplace savings, wellbeing and HR.
Amba was struggling to recruit internal sales development reps (SDRs) to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and then clients. They decided to employ an outsource solution to plug the gap, an external agency that could provide a flexible SDR resource working closely with their internal teams, systems and processes.
The Telemarketing Company (TTMC) was appointed based on the depth of their experience working collaboratively with internal client teams and the quality of their credentials, including ISO 9001 and ISO 27001 accreditations.