Founded in 2002, Imprivata® is the digital identity company for the healthcare sector. It provides identity, authentication, and access management solutions that are purpose-built to solve healthcare’s unique workflow, security, and compliance challenges.
Imprivata needed a B2B outbound specialist to generate BANT qualified leads for the launch of IDG, their new identity governance platform and approached The Telemarketing Company (TTMC) and a number of other agencies to pitch for the business. Imprivata also had requirements for a second campaign calling a pre-qualified list of customers to understand their needs for virtual appliances and hardware and create follow-up calls for their sales team.
TTMC's professionalism and product knowledge, supported by real-time insights delivered through the online client portal, created a healthy pipeline of high quality opportunities.