Infographics

Selecting a telemarketing agency - quality and compliance

Checklist - 10 key criteria to validate quality and compliance

Many factors come into play when you are going through the process of selecting a telemarketing agency. Some of these are subjective such as whether they are a cultural fit, whether their engagement style matches your proposition, or their agents fit the style and tone of your brand.

If, however, you need to ensure that an agency can deliver the quality of work and results that you require, the qualification criteria are much more objective, but potentially overwhelming. It can be particularly difficult to compare the various standards and processes that apply when these are delivered in different formats, by different agencies, each with an element of marketing spin. Whether it is a case of General Data Protection Regulations (GDPR) compliance, how you measure an agency’s performance, what assurances they can provide that client data is secure or whether they meet regulatory requirements for your sector, it can feel like walking through a minefield.

To help those looking to qualify any prospective agency in terms of the quality and compliance of the work they will deliver, we’ve pulled together a 10-point check list to help navigate the various criteria and provide a framework for benchmarking across agencies.

Our infographic below captures 10 criteria you can use to validate the quality and compliance standards of any prospective telemarketing agency.

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