Home Knowledge Articles Realising the full potential of Marketing Automation
Blog

Realising the full potential of Marketing Automation

Article published: Thursday, November 5, 2015

Webcast - Marketing Automation - Are we there yet?

Our latest webcast looks at the evolution of marketing automation tools and where we are today in terms of their adoption. It also considers how marketing automation can help integrate channels and pull together various strands, from data and inbound/outbound enquiries through to high quality sales qualified leads.

In particular, it considers how human interaction can integrate with marketing automation to increase ROI and how the value it brings is driving demand for ‘voice based’ marketing automation.

To find our more, view our recorded webcast here.

Related articles

Six ways to increase customer retention

Six ways to increase customer retention

Monday, May 18, 2026
Find out more
How do you create a clear, effective brief for your telemarketing campaign?

How do you create a clear, effective brief for your telemarketing campaign?

Thursday, April 23, 2026
Find out more
10 must-have qualities of a good agency partner - and 10 to avoid

10 must-have qualities of a good agency partner - and 10 to avoid

Friday, March 27, 2026
Find out more

Our full range of telephone services

View our full range of telephone services

Data Services
Data Services
Read About Data Services
Pre Sales Research
Pre Sales Research
Read About Pre Sales Research
Telemarketing
Telemarketing
Read About Telemarketing
Sales
Sales
Read About Sales
Post Sales Research
Post Sales Research
Read About Post Sales Research

Data Services

Flexible Data Services

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read About Data Cleansing
Data Enrichment
Data Enrichment
Data enrichment helps you better connect with your target audience and delivers actionable insights, improved conversion
Read About Data Enrichment
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read About Email Opt-ins: GDPR

Pre Sales Research

Drive your sales strategy with telephone interviewing

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and actionable insight.
Read About

Telemarketing

Telemarketing that’s personal, agile, smart and insightful.

Lead Generation
Lead Generation
A steady stream of qualified buyers
Read About Lead Generation
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read About Call Handling
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read About Appointment Setting
Lead Management
Lead Management
Improve lead flow and quality - turn inbound leads into sales
Read About Lead Management
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read About Event Marketing
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read About Lead Qualification / Nurture

Sales

High-performance Telesales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read About Telesales / Inside Sales
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read About Account Based Marketing

Post Sales Research

Strengthen customer relationships

Welcome Calls
Welcome Calls
A welcome call is an opportunity to reach out to new customers and reduce customer churn, as part of an effective customer management strategy.
Read About Welcome Calls
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read About Customer Satisfaction
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read About Treating Customers Fairly / Compliance