If you are looking to harness the latest AI modelling techniques to inform your data strategy, our standard services can be further enhanced with the addition of a premium AI modelling package.
An AI-driven approach uses machine learning to identify every company with a requirement for your product or service, and prioritises them according to the strength of that requirement. It can identify the total addressable market (TAM) for your proposition, which companies have the greatest need, and which are therefore most likely to convert.
In partnership with Growth Intelligence, leading experts in predictive intelligence, we can provide bespoke AI models to inform your campaign priorities and strategy, and supercharge your telemarketing efforts. Working with a highly qualified dataset, our calls can then be targeted strategically where they will generate the greatest return.
How does it work?
Your bespoke AI model is created by matching your previous marketing attempts* with proprietary digital footprint data of millions of businesses, to determine what makes your customers buy. The AI then identifies your True TAM prioritised by likelihood to convert, potential value or spend and the best time to contact. High converting prospect opportunities are fed directly to your campaign, resulting in better engagement and higher conversion rates.
Discover your true addressable market
Your past success drives your future wins. Growth Intelligence AI uses hundreds of ‘signals’** to uncover multiple sweet-spots in the economy that may have been neglected by traditional segmentation methods e.g. propensity models. This provides a complete view of and access to your true addressable market.
Prioritise your campaigns
Dialling efficiency is key in every telemarketing campaign’s success. By being able to focus your telemarketing efforts on prospects most likely to convert, you should see faster wins, more efficient resource allocation and up to 4x higher conversion rates vs traditional data sources.
Account-level Insights
Understand why customers convert. Insights provided by Growth Intelligence, on every recommended prospect, drive a better understanding of your future customers, helping telemarketing agents personalise their approach.
Continuous Improvement
Make your next campaign better than your last. Your AI model ‘learns’ from your previous telemarketing attempts increasing the accuracy of future prospect recommendations.
ROI Examples
- Leading Telematics Company:
- 38% more sales qualified leads generated
- 56% uplift in lead-to-deal conversion rate
- 2.2x increase in annual contract value
- Global Health Insurance Provider:
- 130k new in-market accounts identified
- 2x increase in call to appointment ratio vs. existing data source
To find out how an AI-driven approach can help supercharge your telemarketing effort, get in touch today.
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* Previous marketing attempts are approaches that have been recorded in your CRM eg: the name of the company approached and the associated lead status.
**Signals are live facts that describe businesses, derived from the digital footprint of every company in the economy. Growth Intelligence constantly gathers messy data from the open web, such as text, images and code from millions of websites, shipping manifests, social media etc. It uses machine learning to derive meaning from this information that others simply miss.