AI-Driven Prospect Targeting

Are you targeting your best prospects?

AI-driven customer discovery and campaign prioritisation ensure that every campaign is targeted at prospects most likely to convert.

If you are looking to harness the latest AI modelling techniques to inform your data strategy, our standard services can be further enhanced with the addition of a premium AI modelling package.

An AI-driven approach uses machine learning to identify every company with a requirement for your product or service, and prioritises them according to the strength of that requirement. It can identify the total addressable market (TAM) for your proposition, which companies have the greatest need, and which are therefore most likely to convert.


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In partnership with Growth Intelligence, leading experts in predictive intelligence, we can provide bespoke AI models to inform your campaign priorities and strategy, and supercharge your telemarketing efforts. Working with a highly qualified dataset, our calls can then be targeted strategically where they will generate the greatest return.

How does it work?

Your bespoke AI model is created by matching your previous marketing attempts* with proprietary digital footprint data of millions of businesses, to determine what makes your customers buy. The AI then identifies your True TAM prioritised by likelihood to convert, potential value or spend and the best time to contact. High converting prospect opportunities are fed directly to your campaign, resulting in better engagement and higher conversion rates.

Discover your true addressable market

Your past success drives your future wins. Growth Intelligence AI uses hundreds of ‘signals’** to uncover multiple sweet-spots in the economy that may have been neglected by traditional segmentation methods e.g. propensity models. This provides a complete view of and access to your true addressable market.

Prioritise your campaigns

Dialling efficiency is key in every telemarketing campaign’s success. By being able to focus your telemarketing efforts on prospects most likely to convert, you should see faster wins, more efficient resource allocation and up to 4x higher conversion rates vs traditional data sources.

Account-level Insights

Understand why customers convert. Insights provided by Growth Intelligence, on every recommended prospect, drive a better understanding of your future customers, helping telemarketing agents personalise their approach.

Continuous Improvement

Make your next campaign better than your last. Your AI model ‘learns’ from your previous telemarketing attempts increasing the accuracy of future prospect recommendations.

ROI Examples

  • Leading Telematics Company:
    • 38% more sales qualified leads generated
    • 56% uplift in lead-to-deal conversion rate
    • 2.2x increase in annual contract value
  • Global Health Insurance Provider:
    • 130k new in-market accounts identified
    • 2x increase in call to appointment ratio vs. existing data source

To find out how an AI-driven approach can help supercharge your telemarketing effort, get in touch today.

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Previous marketing attempts are approaches that have been recorded in your CRM eg: the name of the company approached and the associated lead status.
**Signals are live facts that describe businesses, derived from the digital footprint of every company in the economy. Growth Intelligence constantly gathers messy data from the open web, such as text, images and code from millions of websites, shipping manifests, social media etc. It uses machine learning to derive meaning from this information that others simply miss.

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
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Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
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Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
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Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
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Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
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Call Handling
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Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
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Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
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Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
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Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
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Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
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Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
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Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship. Retaining customers costs less than acquiring them, so it makes sense to have a robust retention strategy in place – starting as soon as a prospect is converted.
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Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
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Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
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Customer Success Story
Siemens Healthcare Case Study: Careful and comprehensive planning makes lead generation campaigns a success for Siemens Healthcare.
Siemens Healthcare Case Study: Careful and comprehensive planning makes lead generation campaigns a success for Siemens Healthcare.
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