Customer success story

Euro Energy Services Case Study



Quality appointment setting opens doors into some of the UK’s most prestigious companies for Euro Energy Services.

Euro Energy Services provides energy saving technologies to businesses, providing fully accredited services throughout the UK. As energy management specialists, the firm provides energy efficiency strategies and retrofits that deliver commercial gain and reputational benefit to its customers throughout all industry sectors.

Euro Energy Services Image TTMC

Project background

In the UK, Euro Energy Services wanted to capitalise on opportunities within commercial organisations with over 100 staff, occupying energy inefficient buildings with heating and cooling. The focus was to be cross sector but with specific emphasis on Hotels, Retail, Education and Offices (including call centres)

The Telemarketing Company was selected to provide a campaign to support these objectives by providing high quality appointments and sales leads that met multiple criteria within specific areas such as number of staff, working hours, ownership of the building, energy spend & type of Energy Certificate held.

Project execution and results

  •  The Telemarketing Company helped to source the campaign data and built a calling platform and contact strategy (including email contact) to drive results.
  • The Telemarketing Company worked carefully with Euro Energy Services to plan and execute a trial campaign over 5 weeks with one telemarketer. Following review this pilot was extended by a further 12 weeks using 2 telemarketers.
  • Calling began on completely cold data, with careful building of a pipeline of interested prospects which were warmed up through repeated phone and email contact until fully qualified.
  • Most results were generated through this pipeline build process and involved detailed interaction with multiple contacts at each organisation.
  • Criteria included energy spend, the size of the building, age, what building certificate was held, number of employees & whether the company used central heating or other types of heating
  • Capturing this detailed profiling information enabled a detailed picture of the opportunity to be built. Part way through the calling this was enhanced further by asking about energy use and the split between office and production usage.
  • As the campaign progressed the calling became more sector specific, allowing the targeting of larger companies with direct and relevant messaging
  • Selected calls were shared and reviewed with Euro Energy Services on a regular basis, in addition with recordings along with recordings for every lead and appointment generated.
  • 66 Appointments & 5 Telephone Leads were produced, including opportunities with Asda, Sainsburys & McDonalds.

“We selected The Telemarketing Company because they have a proven background, impressive client portfolio and communication from the outset was extremely professional and responsive. They took the time to understand our company, product and service, consolidating this vital background information within a thorough pre-campaign questionnaire in order to embrace our brand. I'm confident that this approach was a contributing factor to the success of the campaign.

Communication has been excellent with all contacts at The Telemarketing Company, from account set up, to the selection of data and through to the general day to day management of our account. Our account manager has been responsive and quick to implement campaign feedback with the team and with regular updates, reports and conference calls, it felt like The Telemarketing Company were an extension of our company.

The consistency of quality appointments generated has been outstanding. The Telemarketing Company have opened the doors into many of the UK's largest and most prestigious companies.  Sales pipeline generated as a result has been phenomenal.

Outsourcing to specialist B2B telemarketers has accelerated our ability to reach our target markets without distracting from our core competencies.   

We're looking forward to working with The Telemarketing Company on future campaigns.”

Business Development Manager, Euro Energy Services

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
Read more
Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
Read more

Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
Read more
Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship. Retaining customers costs less than acquiring them, so it makes sense to have a robust retention strategy in place – starting as soon as a prospect is converted.
Read more
Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
Read more

Related success stories

Sorry, there are no results matching your criteria.

Awards and Accreditations

Financial Conduct Authority
Investors in People
IQCS
ISM
ISM Recognised Centre
ISO 9001
Level 4 PCI Compliance
MRS Evidence Matters - Company Partner
DMA member
The Business Marketing Club
Brighton Living Wage
B2B Marketing - Top B2B Telemarketing Agency
ESOMAR
TPS

Make an enquiry

The Telemarketing Company can help with all of your sales and market research needs. We look forward to hearing from you.

Call us on 01273 765 000
or email us at info@ttmc.co.uk

Visit us at:
The Telemarketing Company
26-27 Regency Square
Brighton
East Sussex
BN1 2FH