Customer success story

Dow Jones Case Study

The Telemarketing Company delivers complex multilingual sales lead generation campaigns to senior management contacts

Dow Jones provides high value, hard-to-find, premium content that businesses and financial services firms demand, including real-time news, research and aggregated content and information solutions. It creates targeted products and services specifically for professionals in Wealth Management, Investment Banking, Investment Management, Sales & Trading, Researchers & Knowledge Workers, Public Relations & Corporate Communications, Private Markets, Risk & Compliance and Energy & Commodities.

 Dow Jones Pic

Project background

Dow Jones approached the Telemarketing Company with a requirement for several campaigns, targeting the UK and other EMEA territories, some of which would require native language speakers. The prospect types to be targeted included a wide range of job titles within enterprises including Heads of Trading, Heads of Research, Chief Dealers and Heads of Equity Sales.

The focus of the initial pilot project was Dow Jones Lexicon, Text Feed and Calendar Live services. Numerous successive projects have focused on different value propositions and a wide range of different contact types.

Project execution and results

The trial project went live with the Telemarketing Company calling from a prospect database provided by Dow Jones. The brief was constructed using The Telemarketing Company’s proprietary process and documentation. Finally, a face to face team briefing was held on site at The Telemarketing Company’s offices in Brighton.

Given the seniority and time pressures of the prospect types, careful scheduling of the calling and management of the pipeline and diarisation of follow up calls was required. Initially the calling was restricted to a few hours per day but the calling window opened up as follow up calls were set.

The trial project results comfortably exceeded expectations, providing a high count of well qualified sales appointments and leads for Dow Jones to follow up. Based on this initial pilot, numerous other campaigns have been provided to different product areas within the Dow Jones group.

  • 100 leads produced
  • 150% ROI

"We sent out a brief to three companies and the Telemarketing Company came back with the most attractive proposal. Our Account Manager is extremely organised, efficient and is always available when needed. The management of our account is very effective and reports are sent to us in a timely and clear manner.

We think they did a great job, our products are reasonably complex and the callers were experienced enough to grasp the important details quickly and represent our company effectively on the telephone. We agreed an appointment target that the Telemarketing Company thought was realistic given our products and data, and they achieved that target which was extremely pleasing. We would recommend the Telemarketing Company without hesitation."

Marketing Director, Dow Jones Enterprise

 

 

Our full range of telephone services

Data Services

Flexible Data Services

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment helps you better connect with your target audience and delivers actionable insights, improved conversion
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Drive your sales strategy with telephone interviewing

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and actionable insight.
Read more

Telemarketing

Telemarketing that’s personal, agile, smart and insightful.

Lead Generation
Lead Generation
A steady stream of qualified buyers
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow and quality - turn inbound leads into sales
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

High-performance Telesales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Strengthen customer relationships

Welcome Calls
Welcome Calls
A welcome call is an opportunity to reach out to new customers and reduce customer churn, as part of an effective customer management strategy.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more

Related success stories

Sorry, there are no results matching your criteria.

Awards and Accreditations

Financial Conduct Authority
ISO 27001
ISO 9001
Investors in People
Brighton Living Wage
Disability Confident Committed
ISM
ISM Recognised Centre
MRS Evidence Matters - Company Partner
MRS Evidence Matters - Accredited Training Provider
ESOMAR
DMA member
B2B Marketing - Top B2B Telemarketing Agency
Level 4 PCI Compliance
TPS
The Business Marketing Club

Make an enquiry

The Telemarketing Company can help with all of your sales and market research needs. We look forward to hearing from you.

Call us on 01273 765 000
or email us at info@ttmc.co.uk

Visit us at:
The Telemarketing Company
26-27 Regency Square
Brighton
East Sussex