Customer success story

Cambridgeshire County Council Case Study



Cambridgeshire County Council select The Telemarketing Company to provide high quality validation and data cleansing.

Cambridgeshire County Council was first formed in 1889 as a result of the Local Government Act 1888, as one of two county councils covering Cambridgeshire; the other was the Isle of Ely County Council. In 1965 the two councils were merged to form Cambridgeshire and Isle of Ely County Council. This arrangement lasted until 1974 when, following the Local Government Act 1972, Cambridgeshire and Isle of Ely was merged with Huntingdon and Peterborough to form a new non-metropolitan county of Cambridgeshire under the control of a newly constituted Cambridgeshire County Council.

Cambridgeshire County Council TTMC

Project background

Cambridgeshire County Council main objective was to up-date and validate a database of ‘hi-tech sector companies’ in and around the Cambridgeshire area. The information being collected would feed into a report that is written by Cambridgeshire County Council every two years on the trends within the hi-tech industry sector.

The Telemarketing Company were selected to provide a campaign to support these objectives by providing a high quality validation and data cleanse exercise. The Telemarketing Company worked carefully with Cambridgeshire County to plan and execute a campaign that not only verified and up-dated the details of each individual company, but to also establish companies that had moved from their originally listed locations and to engage with the businesses who had replaced them.

Prior to the launch of the campaign a detailed plan was agreed and documented to include the following key areas: scripting, questionnaire design, data quotas and requirements and format of all data returns.

Project execution and results

The campaign was executed using the Telemarketing Company’s Research Team. This dedicated team comprises of full time, trained and salaried specialist callers and managers trained using the Market Research Society’s Accredited Interviewer Training Scheme.

Datasets were segmented as required prior to calling, to allow data management and granular reporting and analysis. Scripts were designed from an initial brief and these scripts were regularly reviewed during the campaign in order to optimise results and data integrity.

For the campaign, an initial face to face briefing for the calling team was delivered by The Telemarketing Company. In addition, individual training and coaching was carried out during the calling programme to ensure all requirements of the client were met whilst maintaining a high level of professionalism.

"It was a pleasure to work with the Telemarketing Company. They were helpful, responsive and highly professional throughout the project, making sure everything was well planned and tested to optimise data quality. Our contact kept us up to date with progress and everything was delivered on time. Overall, we found them very competitively priced, yet they exceeded our expectations throughout. We would have no hesitation in recommending them to others and would certainly consider using them again in the future."

Research Manager, Cambridgeshire County Council

 

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
Read more
Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
Read more

Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
Read more
Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship. Retaining customers costs less than acquiring them, so it makes sense to have a robust retention strategy in place – starting as soon as a prospect is converted.
Read more
Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
Read more

Related success stories

Awards and Accreditations

Financial Conduct Authority
ISO 27001
ISO 9001
Investors in People
Brighton Living Wage
ISM
ISM Recognised Centre
MRS Evidence Matters - Company Partner
IQCS
MRS Evidence Matters - Accredited Training Provider
ESOMAR
DMA member
B2B Marketing - Top B2B Telemarketing Agency
Level 4 PCI Compliance
TPS
The Business Marketing Club

Make an enquiry

The Telemarketing Company can help with all of your sales and market research needs. We look forward to hearing from you.

Call us on 01273 765 000
or email us at info@ttmc.co.uk

Visit us at:
The Telemarketing Company
26-27 Regency Square
Brighton
East Sussex
BN1 2FH