Founded in 1987 and formerly known as RCN Publishing, RCNi is a wholly owned subsidiary of the Royal College of Nursing (RCN), the world's largest union and professional body for nursing staff. With over thirty years at the forefront of nurse education, it is a trusted provider of expert nursing information.

RCNi had a large database of leads at different stages of the customer journey, both warm and inactive, with varying levels of quality and completeness. RCNi wanted to test how adding telemarketing into the process could increase conversion of warm leads and re-activate those that had gone cold. They needed an agency with outbound lead generation and lead qualification expertise to call through the data, bring strong prospects to the surface and convert them to sales qualified appointments for their internal sales team. They identified The Telemarketing Marketing Company (TTMC) as a good fit based on the agency’s outbound lead generation expertise and wealth of public sector and healthcare experience.

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