TTMC converts warm and inactive leads into solid pipeline of high-quality appointments and cleansed, enhanced data for RCNi

12 May 2023


Founded in 1987 and formerly known as RCN Publishing, RCNi is a wholly owned subsidiary of the Royal College of Nursing (RCN), the world's largest union and professional body for nursing staff. With over thirty years at the forefront of nurse education, it is a trusted provider of expert nursing information.

RCNi had a large database of leads at different stages of the customer journey, both warm and inactive, with varying levels of quality and completeness. RCNi wanted to test how adding telemarketing into the process could increase conversion of warm leads and re-activate those that had gone cold. They needed an agency with outbound lead generation and lead qualification expertise to call through the data, bring strong prospects to the surface and convert them to sales qualified appointments for their internal sales team. They identified The Telemarketing Marketing Company (TTMC) as a good fit based on the agency’s outbound lead generation expertise and wealth of public sector and healthcare experience.

Read More

Latest Company News

TTMC’s data-driven approach and strategic targeting expand market reach for Culligan’s bottled water.

Monday, September 23, 2024
TTMC’s data-driven approach and strategic targeting expand market reach for Culligan’s bottled water.
Find out more

Transparent, collaborative approach and continuous improvement underpin successful partnership for TTMC and FISCAL

Thursday, August 1, 2024
Transparent, collaborative approach and continuous improvement underpin successful partnership for TTMC and FISCAL
Find out more

TTMC achieves 131% of target and delivers cleansed data, market insights and high-quality leads and appointments for SMMT

Thursday, July 11, 2024
TTMC achieves 131% of target and delivers cleansed data, market insights and high-quality leads and appointments for SMMT
Find out more