We’re celebrating 35 years in business, reflecting on our journey from a tiny “boutique” agency first established in 1990 in Steyning, West Sussex.

Telemarketing has evolved dramatically over those years and is now a complex, strategic, data and tech-driven channel. However, there have been some rocky patches along the way. Poor practice from a small number of providers – aggressive predictive diallers, a disregard for privacy and the law, and pushy sales tactics – have sadly tarnished the channel's reputation at different points in time.

Despite the challenges, we have weathered the storms and continued to thrive. We've remained committed to the quality of our service, recruiting high calibre callers, staying agile and adopting the best systems and processes. We were one of the first businesses to champion an unscripted approach for outbound calls (our strapline for many years was “throw away the script”), when the industry approach was based on agents reading out scripts. We were also amongst the first to routinely share call recordings with clients; our quality focus has enabled us to build a reputation as one of the UK’s most trusted providers, with an average tenure amongst our clients of over four years.  As long-standing members of the Direct Marketing Association and Market Research Society Company Partners since 2008, we deliver quality and compliance, today reinforced by ISO9001 Quality Management, ISO27001 Information Security, and FCA authorisation.

With our own team of developers, our calling and reporting platforms are built on the best technologies with powerful functionality and flexibility to interface and align seamlessly with clients’ own digital tools and processes. As a result, the reporting we now offer is light years away from where we started 35 years ago, offering our clients advanced data and analytics in real time, to feed their strategies and gain full visibility of campaign performance.

While technology has taken us far beyond where we started 35 years ago, we remain an independent, family-owned firm and our people remain the cornerstone of our success. We depend on the skills and motivation of our team, and we are committed to maintaining an inclusive environment where everyone is valued and respected. In an industry often associated with low wages and poor people investment, we prioritise best practice through training, development, fair pay, Investors in People Accreditation, and our commitment as a Real Living Wage employer.

In 1990, we could not have imagined the scope or scale of work we deliver today—a full range of scalable, multilingual phone-based services, including data and research, lead generation, appointment setting, telesales and inside sales, alongside comprehensive call handling and lead management. With hundreds of staff and an annual turnover closing on £10m a year, entirely based on outsourced voice contact services. We support clients across many industries, from high growth newcomers to global enterprises, many of whom we've worked with for decades, and we are extremely proud of our ever-growing online library of customer testimonials.

Integrating a human touch into the customer journey is now more crucial than ever. In today's automated and digital landscape, businesses increasingly value the power of human connection to foster trust and nurture the relationships that are essential to effective sales. Telemarketing provides that personal touch, enhancing digital outreach with a flexible, persuasive approach that gathers actionable insight to convert leads faster, optimise strategy and increase ROI. Either standalone or within a multichannel strategy, human to human conversations create meaningful interactions at critical touch points and set businesses apart in a crowded marketplace.

We are proud to have supported hundreds of clients over the past 35 years, applying the unique attributes of this powerful, data-driven approach to help them thrive. The future is bright for our business and for telemarketing as a channel. We remain committed to delivering high-quality, high-performance services tailored to our clients' goals and look forward to the continued evolution of voice in the marketing landscape.