Established in 2004, B2B Marketing is the number one go-to resource for B2B marketers across the globe. It provides a focal point for the B2B marketing sector, and a force for greater connectivity, enabling marketers and leaders to share experiences and learn from one another. The B2B Marketing Awards are one of a number of high-profile annual events hosted by the team.
The Awards is a large and mature product, which had seemed to have reached a plateau in growth. B2B Marketing, therefore, engaged The Telemarketing Company (TTMC) to carry out a calling campaign with the objective of generating a 10% increase in awards submissions. The goal was to make sure those who had registered interest were fully prepared and aware for when the submissions went live, to minimise lateness and reduce the number of submissions abandoned due to lack of time.
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