Lead generation success establishes new channel to support business expansion for breatheHR.
Having implementing HR systems across the UK for over 20 years, Centurion decided to develop breatheHR, its own HR software solution, in March 2012 to address the unmet needs of small and growing businesses wanting to escape the admin of managing their people.
Business growth for breatheHR, a cloud-based HR management system supplier, had been driven by inbound activity - Pay per Click, SEO, content marketing and PR. Our testimonial describes how they have worked with The Telemarketing Company to develop a direct channel to target the harder to reach businesses representing an untapped 75% of their market.
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