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How to listen well during sales conversations

Our recent blog highlighted listening skills as one of the key components of an effective sales conversation.

Sales professionals are ideally communicative individuals, articulate and confident in bringing to life a compelling proposition. However, if they are not natural listeners they are at a real disadvantage in a selling situation as those skills are essential to success in any sales role.

Not only do listening skills build trust and rapport, establish emotional connections and demonstrate empathy, they are the cornerstone of mutual understanding. Active listening enables you to gather vital insight into the needs, challenges and motivations of your prospective buyer, which is key to building a vision of a value-based solution that uniquely solves their needs.

As voice specialists, our team is expert at listening, showing empathy, building rapport, positioning relevant benefits and value-based solutions. For anyone looking to establish an effective two-way dialogue with their prospects, underpinned by good listening skills that support clarity and understanding, here are 8 top tips.

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