149 articles shown.
Given the heavy cost of marketing acquisition, it is particularly important that marketing activities undergo rigorous testing, so efforts can be refined and improved to maximise their contribution to the bottom line.
View article
Telemarketing, when executed well, can deliver higher ROI than many other marketing approaches - generating high quality outcomes across the sales process, from leads, demos, hotkey transfers and appointments, right…
View article
Market segmentation is a traditional marketing tactic that has been used by generations of marketers in both the B2B and B2C sector.
View article
In our increasingly digital world, analogue marketing methods have a unique role to play in keeping the human connection between brands and customers alive.
View article
Our infographics provide insight, top tips and advice to grow your business. TTMC is a leading telemarketing, lead generation and market research company.
View article
Your business’ USPs are the backbone of your messaging because they tell your target audience exactly why your product or service is different to others, and why they won’t find a company like yours elsewhere.
View article
How should you pay a telemarketing company? Find out why there's no better evidence that a pay per hour model delivers over the long term.
View article
Are you looking to kick off the year with a marketing campaign that stands out from the rest? Follow our campagin brief template for strong results.
View article
Through voice contact, you can highlight the “humanness” of your brand, position your purpose in a way that is meaningful and genuine, and create personal connections that allow you to delve deeper and make sure that you…
View article
Customer satisfaction is the key for any business to succeed. It is not just important in terms of increasing profitability through reduced churn and higher retention, happy customers are most often repeat customers that…
View article
Here is a snapshot of the various ways telesales can be applied and add measurable value, particularly in the B2B sector.
View article
GDPR regulations provide strict guidelines on the use of personal data. This has an impact on any data-driven marketing channel such as telemarketing.
View articleStart a conversation about how we can generate leads, book meetings, and drive real sales growth
