Grow high value accounts with targeted, relationship-driven ABM
TTMC’s account based marketing programmes focus on your most valuable target accounts. Through personalised outreach and multi-touch communication, we engage key stakeholders, strengthen understanding of your accounts and maximise long-term revenue potential. Every interaction is designed to deepen relationships, increase account lifetime value and support sustained growth. By combining structured ABM activity with the human strengths of voice-led engagement, we help you build the trust and relationships that are difficult to achieve through digital channels.
Target and expand key accounts with precise, insight-driven outreach
We identify and engage key contacts across your most valuable accounts, using messaging that resonates with each decision maker. By extending your reach, we ensure you connect with all the stakeholders and influencers needed to grow and retain strategic accounts. This targeted approach to ABM strengthens your ability to deepen penetration within existing accounts while uncovering new opportunities for expansion.
Build meaningful, multi-touch connections that accelerate engagement
Our human-led approach to account based marketing deepens engagement with key contacts in an authentic but systematic way. We weave personalised touchpoints into your multichannel approach, adding genuine human connection to what is often a heavily digital journey. We apply the right cadence of targeted phone outreach, layering human, voice-led contact on top of digital activity to build rapport, strengthen trust and deepen engagement. This amplifies your overall B2B lead generation efforts and supports broader, more effective account penetration within your priority accounts.
Enhance engagement with real human interaction
TTMC’s skilled, experienced agents engage prospects with natural, two-way conversations that build trust and credibility. By listening actively, understanding account priorities and uncovering deeper insight, we create richer, more valuable interactions that elevate your ABM programme and strengthen relationships with your brand. These conversations reveal context and nuance that help shape more relevant follow-up and more effective long-term engagement.
Integrate ABM seamlessly with your wider sales and marketing strategy
Our account based marketing programmes work alongside your broader campaigns, closing gaps and maximising ROI. By linking targeted ABM outreach with other channels and initiatives, we create a coordinated strategy that strengthens account relationships and supports higher performance across your wider sales and marketing activity. This alignment reinforces your B2B lead generation and ensures a stronger return on your ABM investment.
Drive long-term value with insight that shapes account strategy
Every conversation reveals intelligence, from decision maker priorities and buying triggers to emerging needs and competitive pressures. We feed this insight back into your teams to refine messaging, tailor propositions and shape long-term account strategies that deliver sustained revenue and retention. This insight-driven approach ensures your ABM activity remains relevant, targeted and aligned to the evolving needs of your highest-value accounts.
Customer Success Stories
We have looked at other channels and approaches but telemarketing really works for us because it is personal – people like to hear from people and we know we are making a connection with the right people.
The consistency of quality appointments generated has been outstanding. The Telemarketing Company have opened the doors into many of the UK’s largest and most prestigious companies. Sales pipeline generated as a result has been phenomenal.
Our Outbound Service SLAs
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.
- Rapid campaign launch and flexible scaling, 60,000 calls on average per week, up to 230 agents.
- 15-20 calls and 1-3 decision maker conversations on average per hour per agent, sector dependent.
- Contact attempts managed to agreed cadence.
- Call recording with every outcome, every result quality-assessed before released to client.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
- Qualified leads or appointments logged within 24 hours.
- First call conversion benchmarks per campaign.
- Full onboarding and complex training delivered in house by client certified trainers.
- Native language support in 25+ languages.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Transparent real-time reporting against agreed KPIs.
How It Works
Programme Launch & Onboarding
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The Telemarketing Brief
A clear framework for representing your brand and delivering against agreed objectives. -
Data
Select, verify and strengthen the data behind every productive prospect conversation. -
Marketing Integration
Coordinate voice with wider campaign activity to increase reach and return. -
Team Briefing Session
Give the calling team the knowledge and confidence to represent your business.
Programme Management
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Account Management
Dedicated oversight keeps programme delivery, quality and performance on track. -
Telemarketing Performance
Prioritise meaningful metrics and use real-time reporting to improve results. -
Quality Assurance
Review calls and results consistently to protect quality and support coaching. -
Programme Review
Test early assumptions, refine the approach and maintain focus on objectives.
Answers to common questions about pricing, people, data, processes and more…
Can ABM help shorten sales cycles?
While ABM is often a longer-term strategy, better stakeholder engagement and more accurate account intelligence can help sales teams focus their efforts more effectively and reduce time spent pursuing poorly aligned opportunities.
Can ABM work alongside our existing sales and marketing teams?
Yes. ABM is most effective when sales and marketing activity is aligned. Our teams work as an extension of your organisation, supporting account engagement, stakeholder mapping, opportunity identification and relationship development while complementing existing internal resources.
How do you measure success in ABM?
Success measures vary by programme but may include stakeholder engagement, account penetration, intelligence gathered, qualified opportunities created, meetings secured and pipeline value generated within target accounts.
How does ABM differ from traditional lead generation?
Traditional lead generation typically focuses on generating opportunities from a wider audience.
ABM takes a more targeted approach, concentrating activity on a carefully selected group of strategic accounts. Success is measured by account engagement, stakeholder relationships and long-term opportunity creation rather than lead volume alone.
What insight can telemarketing provide within an ABM programme?
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan ABM help shorten sales cycles?
While ABM is often a longer-term strategy, better stakeholder engagement and more accurate account intelligence can help sales teams focus their efforts more effectively and reduce time spent pursuing poorly aligned opportunities.
Can ABM work alongside our existing sales and marketing teams?
Yes. ABM is most effective when sales and marketing activity is aligned. Our teams work as an extension of your organisation, supporting account engagement, stakeholder mapping, opportunity identification and relationship development while complementing existing internal resources.
How do you measure success in ABM?
Success measures vary by programme but may include stakeholder engagement, account penetration, intelligence gathered, qualified opportunities created, meetings secured and pipeline value generated within target accounts.
How does ABM differ from traditional lead generation?
Traditional lead generation typically focuses on generating opportunities from a wider audience.
ABM takes a more targeted approach, concentrating activity on a carefully selected group of strategic accounts. Success is measured by account engagement, stakeholder relationships and long-term opportunity creation rather than lead volume alone.
