Drive attendance and ROI at every stage of the event process
We provide full-package telemarketing services that manage every stage of your event marketing activity, from initial invites to post-event follow ups. Our programmes boost registrations, engage high-value audiences and turn your events into powerful demand generation engines. Whether you need support for a single event or a tailored, ongoing package that spans multiple campaigns, we build an approach that fits your goals, your timelines and your audience.
Boost attendance by targeting the right people
Our voice-led approach reaches high-value decision makers directly, enabling us to qualify interest, tailor the event proposition and secure stronger, more relevant registrations. This targeted engagement enhances your event marketing performance and ensures your event attracts the right audience. By combining structured outreach with personalised conversation, we help you cut through digital noise and connect with high-value decision makers, receptive to your offer.
Increase commitment through real human interaction
Direct, personalised conversations create a level of clarity and connection that digital channels alone cannot achieve. Our agents address questions in real time, reinforce the value of attending and build confidence in your event, resulting in higher attendance and more engaged participants. This human-led approach strengthens your wider demand generation strategy by improving the quality and intent of your attendee base.
Smooth response and registration management
Our event marketing team manage inbound enquiries, process registrations and confirm attendance, ensuring every response is handled quickly and accurately. This reduces drop-off, improves data quality and strengthens the attendee pipeline from first contact through to the day of the event.
We can tailor a package of support that includes:
Calls to Invite to qualify prospects and promote the event
Personalised invites to previous enquiries and event attendees
Follow-up calls to confirm receipt of invitation, gauge interest and complete the registration
Reminder calls to boost overall attendance and minimise ‘No-Shows’
Post-event surveys to gain valuable feedback
Post-event telemarketing/telesales campaigns
Customer Success Stories
The Telemarketing Company helped us achieve a record year for registrations, with actual visitor numbers up by a third on the previous show.
We run a large complex programme of sector specific events and they have been able to adapt and tailor our proposition to the relevant target audience for each individual event.
Increase event value with post-event engagement
We extend the value of your event with structured post-event communications, from surveys and feedback calls to lead nurturing and sales-focused follow up. This keeps momentum high, uncovers new opportunities and supports ongoing demand generation long after the event has finished. Our event marketing packages are designed to unlock the full potential of your event, including re-engaging high-value ‘no-show’ registrants and post-event follow ups to nurture existing opportunities.
Increase ROI across your event lifecycle
By combining targeted outreach, personalised engagement and full-cycle management, we help you deliver events that perform. You gain higher attendance, better qualified audiences and stronger business outcomes before, during and after every event. Whether you need a standalone campaign or a fully tailored event marketing programme, our telemarketing services ensure your events deliver measurable value at every stage.
Our Outbound Service SLAs
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.
- Rapid campaign launch and flexible scaling, 60,000 calls on average per week, up to 230 agents.
- 15-20 calls and 1-3 decision maker conversations on average per hour per agent, sector dependent.
- Contact attempts managed to agreed cadence.
- Call recording with every outcome, every result quality-assessed before released to client.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
- Qualified leads or appointments logged within 24 hours.
- First call conversion benchmarks per campaign.
- Full onboarding and complex training delivered in house by client certified trainers.
- Native language support in 25+ languages.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Transparent real-time reporting against agreed KPIs.
How It Works
Programme Launch & Onboarding
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The Telemarketing Brief
A clear framework for representing your brand and delivering against agreed objectives. -
Data
Select, verify and strengthen the data behind every productive prospect conversation. -
Marketing Integration
Coordinate voice with wider campaign activity to increase reach and return. -
Team Briefing Session
Give the calling team the knowledge and confidence to represent your business.
Programme Management
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Account Management
Dedicated oversight keeps programme delivery, quality and performance on track. -
Telemarketing Performance
Prioritise meaningful metrics and use real-time reporting to improve results. -
Quality Assurance
Review calls and results consistently to protect quality and support coaching. -
Programme Review
Test early assumptions, refine the approach and maintain focus on objectives.
Answers to common questions about pricing, people, data, processes and more…
Can you support event series or annual programmes?
Yes. Many clients move away from one-off event activity and instead build structured programmes across the year. This allows consistent engagement, better audience intelligence and improved ROI by building momentum across multiple touchpoints rather than single events.
Can you work with our existing data?
Yes, and this is often where the strongest results come from. We regularly work with past attendees, previous registrants who did not attend, and enquiries that never converted. These audiences are re-activated with tailored outreach to rebuild interest and convert missed opportunities. We can also source new data and like-for-like audiences to help you extend your reach and engage prospects most valuable to you.
Do you handle inbound enquiries as well as outbound activity?
Yes. We can manage inbound responses from event campaigns, process registrations and qualify enquiries on your behalf. This ensures every opportunity is followed up quickly and consistently, improving conversion rates from interest to attendance.
How do you improve attendance and reduce no-shows?
Through meaningful phone interaction, we build rapport and tailor discussions around each prospects needs and interests. We focus on both accurate qualification and building firm commitment. That includes confirming interest, addressing barriers to attendance and following up with registrants before the event. For larger programmes, we can also re-engage no-shows from previous events to improve attendance rates over time.
How do you integrate with our marketing and sales teams?
We align closely with your internal teams so that messaging, timing and follow-up activity are consistent and optimised. Leads, insights and feedback from conversations are shared, including call recordings, so opportunities are maximised. Shared call recordings support continuous improvement and capture valuable client feedback, helping us stay aligned and allowing us to calibrate our calls and approach with internal teams.
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan you support event series or annual programmes?
Yes. Many clients move away from one-off event activity and instead build structured programmes across the year. This allows consistent engagement, better audience intelligence and improved ROI by building momentum across multiple touchpoints rather than single events.
Can you work with our existing data?
Yes, and this is often where the strongest results come from. We regularly work with past attendees, previous registrants who did not attend, and enquiries that never converted. These audiences are re-activated with tailored outreach to rebuild interest and convert missed opportunities. We can also source new data and like-for-like audiences to help you extend your reach and engage prospects most valuable to you.
Do you handle inbound enquiries as well as outbound activity?
Yes. We can manage inbound responses from event campaigns, process registrations and qualify enquiries on your behalf. This ensures every opportunity is followed up quickly and consistently, improving conversion rates from interest to attendance.
How do you improve attendance and reduce no-shows?
Through meaningful phone interaction, we build rapport and tailor discussions around each prospects needs and interests. We focus on both accurate qualification and building firm commitment. That includes confirming interest, addressing barriers to attendance and following up with registrants before the event. For larger programmes, we can also re-engage no-shows from previous events to improve attendance rates over time.
How do you integrate with our marketing and sales teams?
We align closely with your internal teams so that messaging, timing and follow-up activity are consistent and optimised. Leads, insights and feedback from conversations are shared, including call recordings, so opportunities are maximised. Shared call recordings support continuous improvement and capture valuable client feedback, helping us stay aligned and allowing us to calibrate our calls and approach with internal teams.
