Improve campaign performance with expert data cleansing
Accurate data underpins every successful sales and marketing programme. TTMC’s data cleansing service uses live, phone-based validation to ensure your database is reliable, compliant and fit for purpose. Speaking directly with contacts allows us to confirm details with precision, uncover missing information and capture richer insight than digital-only methods can achieve. The result is improved database accuracy and a stronger foundation for ongoing sales and marketing activity.
Strengthen data quality through live human validation
Our agents validate each record through structured conversations that confirm whether contacts are still in role, whether responsibilities have changed and whether organisations have restructured. We verify company details, segmentation fields and communication preferences to ensure your data reflects the current reality of your market. This human-led approach to data cleansing delivers a level of accuracy that automated tools cannot match.
We validate and append:
- Decision-maker names, roles and responsibilities
- Direct dials and mobile numbers
- Email addresses, communication preferences and consent status
Fill gaps and expand your decision-maker universe
Effective data cleansing goes beyond simple verification. Through natural, two-way phone conversations, our teams identify missing contacts, uncover key decision-makers and expand your target universe. This strengthens database accuracy while increasing the depth and value of your data.
Increase targeting precision and improve marketing ROI
A cleansed database improves segmentation, targeting and campaign relevance. With validated contact details and up-to-date profiling information, your teams can tailor messaging more effectively and reduce wasted spend across all channels. Clean, accurate data also improves deliverability, reduces bounce rates and increases the efficiency of marketing automation and CRM workflows.
Customer Success Stories
We were very pleased with the results that TTMC provided and how quickly they completed the task. We are now confident that we have a clean database to proceed with our marketing activities.
The Telemarketing Company converted 62% of the callable data, which is expected of international calling, thus generating 5,340 DMC contacts in the appropriate industries for Mettler Toledo.
Ensure quality through structured processes and specialist expertise
We apply disciplined validation processes, clear SLAs and consistent QA to ensure every data cleansing programme delivers accuracy, reliability and confidence. Our specialist agents, including native and multilingual speakers, follow structured validation rules and capture outcomes with precision. Every record is checked, verified and quality-assured, giving you a dependable dataset that supports stronger targeting and better decision-making.
Key benefits:
- Higher campaign relevance and response rates
- Reduced wasted spend and improved deliverability
- Stronger segmentation and more effective targeting
Gain insight to inform wider sales and marketing strategy
Because our data cleansing is conducted over the phone, conversations often reveal broader insight – organisational changes, upcoming projects, buying cycles and indicators of future demand. These insights help you refine targeting, improve messaging and strengthen your go-to-market approach.
With multilingual capability, structured processes and robust compliance, TTMC delivers phone-based validation that enhances database accuracy, improves insight and strengthens campaign performance.
High quality Data Cleanse and Validation results ensure longstanding relationship with leading market analysis firm Contact Babel.
Overview
Contact Babel partnered with TTMC to build a structured programme around data cleansing and validation to strengthen future activity. The engagement combined experienced callers, clear campaign controls and ongoing refinement to support the organisation’s wider…
Data Services
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Data Services SLAs ensure accuracy, compliance and consistency – giving you clean, validated, insight-ready data that integrates seamlessly into your workflows.
- Structured data cleansing, validation and enrichment aligned to agreed specifications and formats.
- Data accuracy targets typically 90-98%, with validation rules applied at point of capture and processing.
- Contact verification including role, responsibility and decision-maker status where required.
- Data enrichment to append missing fields, contact details and profiling information.
- Email validation using structured verification processes to ensure accuracy and compliance.
- Opt-in and consent captured in line with GDPR and PECR requirements.
- 100% of records validated and subject to QA checks prior to delivery.
- Call recordings with every outcome to ensure quality and deliver enhanced insight.
- Real-time or scheduled data delivery in client-ready formats for seamless CRM integration.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Flexible resourcing to scale delivery across large datasets and multi-market programmes.
- Native language support in 25+ languages.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
How It Works
Programme Launch & Onboarding
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The Telemarketing Brief
A clear framework for representing your brand and delivering against agreed objectives. -
Data
Select, verify and strengthen the data behind every productive prospect conversation. -
Marketing Integration
Coordinate voice with wider campaign activity to increase reach and return. -
Team Briefing Session
Give the calling team the knowledge and confidence to represent your business.
Programme Management
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Account Management
Dedicated oversight keeps programme delivery, quality and performance on track. -
Telemarketing Performance
Prioritise meaningful metrics and use real-time reporting to improve results. -
Quality Assurance
Review calls and results consistently to protect quality and support coaching. -
Programme Review
Test early assumptions, refine the approach and maintain focus on objectives.
Answers to common questions about pricing, people, data, processes and more…
Can data cleansing help identify new contacts?
Yes. During conversations, our agents are actively looking to identify additional stakeholders, influencers and decision-makers that are not currently recorded in your database. This expands your target universe and increases the value of your data.
Can you support large or multi-market databases?
Yes. Our flexible resourcing model allows us to scale across large datasets, multiple sectors and international markets. We also provide native language support in more than 25 languages to support multinational programmes.
How do you ensure quality, compliance and data integrity?
How does data cleansing improve campaign performance?
Clean, accurate data improves segmentation, targeting and message relevance.
It helps reduce wasted spend, improve email deliverability, minimise bounce rates and increase the effectiveness of sales and marketing campaigns across all channels.
What information can you validate?
Depending on your objectives, we can validate:
– Contact names, roles and responsibilities
– Decision-maker status
– Direct dial and mobile numbers
– Email addresses
– Communication preferences
– Consent status
– Company and organisational information
– Segmentation and profiling fields
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan data cleansing help identify new contacts?
Yes. During conversations, our agents are actively looking to identify additional stakeholders, influencers and decision-makers that are not currently recorded in your database. This expands your target universe and increases the value of your data.
Can you support large or multi-market databases?
Yes. Our flexible resourcing model allows us to scale across large datasets, multiple sectors and international markets. We also provide native language support in more than 25 languages to support multinational programmes.
How do you ensure quality, compliance and data integrity?
How does data cleansing improve campaign performance?
Clean, accurate data improves segmentation, targeting and message relevance.
It helps reduce wasted spend, improve email deliverability, minimise bounce rates and increase the effectiveness of sales and marketing campaigns across all channels.
What information can you validate?
Depending on your objectives, we can validate:
– Contact names, roles and responsibilities
– Decision-maker status
– Direct dial and mobile numbers
– Email addresses
– Communication preferences
– Consent status
– Company and organisational information
– Segmentation and profiling fields
