149 articles shown.
At a time when every customer contact and prospective enquiry is precious, managing remote workers and fluctuating resources makes it difficult to ensure consistent, high quality, responsive customer care.
View article
Technological advancements have changed every aspect of the way we communicate and work in 2020; they have dramatically influenced the way we make decisions as consumers and business decision makers. But, are we better…
View article
Outsourcing a precious function can be a very scary step, especially for first timers, but the right potential partner should be able to reassure you quickly and guide you gently through the process.
View article
Customer feedback can be the most valuable information your business receives. Here are ways you can integrate customer feedback in your marketing strategy.
View article
We look at how the increased focus on ABM impacts the business as a whole; and provide recommendations on how you can maximise the success of your ABM programme.
View article
The principles of the sales funnel are still relevant for understanding the wider customer journey, from anonymous target audience to fully-qualified individual lead and eventual brand advocate.
View article
Truly knowing your audience is the difference between defining broad customer segments and taking your marketing efforts to the next level with a deep understanding of the individual needs, motivations and interests of…
View article
We tend to hear the terms 'telemarketing', 'telesales' and 'inside sales' used interchangeably. We've provided clarity if you're considering a phone-based marketing approach.
View article
A strong multilingual marketing programme goes beyond simply translating your website or adverts into a range of different languages. It involves investing in your language skills and expanding your cultural awareness.
View article
In an increasingly data-driven world, the GDPR aimed to give consumers more control over their data and protect them from privacy and data breaches.
View article
Whilst modern technologies continue to develop, telemarketing, undervalued and underutilised by some, is still a highly effective approach used by many of the most successful organisations.
View article
Every single marketing channel you use is important. However, selecting the most effective marketing channels and getting the mix right is not as simple as it used to be.
View articleStart a conversation about how we can generate leads, book meetings, and drive real sales growth
