Increase customer engagement with phone-based data enrichment
TTMC’s data enrichment programmes transform your database into a more powerful source of intelligence. Our phone-based profiling adds depth, context and qualitative insight that digital channels cannot capture. Through structured conversations, we validate existing fields, append missing information and gather profiling data that strengthens segmentation, targeting and personalisation. This improves GDPR-compliant communication and ensures your marketing activity is built on accurate, up-to-date data.
Strengthen customer understanding with qualitative profiling
Effective data enrichment goes beyond data cleansing. Skilled agents explore motivations, challenges, buying triggers and organisational priorities. This qualitative layer provides a deeper understanding of your customers and prospects, enabling more relevant targeting and personalised messaging. Our phone-based profiling approach ensures the insight captured is accurate, contextual and human.
Improve campaign performance with richer segmentation
Enriched data improves performance across all channels. With deeper insight, your teams can segment audiences more precisely, tailor content and increase engagement. Data enrichment also supports sales by providing context that informs conversations, prioritisation and follow-up strategy.
Support strategic decision making with deeper intelligence
Data enrichment gives you a clearer picture of customer needs, market dynamics and buying behaviour. This insight strengthens proposition development, improves customer experience and supports long term growth. With multilingual capability and flexible resourcing, TTMC delivers phone based profiling programmes that scale across markets and build deep insight across the whole of your targetable universe.
Customer Success Stories
Agents were able to gather valuable market intelligence, combining relationship building with structured profiling questions to drill down and understand each prospect’s priorities, challenges and buying intent.
The quality of insight delivered has allowed Call360 to validate assumptions and concepts, perfect positioning and develop USPs, which will be invaluable in informing future strategy.
Ensure GDPR-compliant communication with verified consent
Our agents confirm email opt-ins, consent status and preferred communication channels in line with GDPR-compliant communication requirements. This ensures your outreach is permission-based and built on a trusted foundation.
We capture:
- GDPR-compliant email opt-ins and consent
- Direct dials, mobile numbers and alternative contacts
- Profiling data such as role, priorities, buying stage and needs
Maintain accuracy and compliance with rigorous QA
Working to strict SLA’s, we apply structured validation rules, 100% QA checks and robust information security controls. Every enriched record is checked for accuracy and delivered in formats ready for CRM integration. This ensures your data enrichment programme is consistent, compliant and reliable.
Key benefits:
- More precise segmentation and targeting
- Higher engagement and response rates
- Stronger alignment between marketing and sales
Data Services
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Data Services SLAs ensure accuracy, compliance and consistency – giving you clean, validated, insight-ready data that integrates seamlessly into your workflows.
- Structured data cleansing, validation and enrichment aligned to agreed specifications and formats.
- Data accuracy targets typically 90-98%, with validation rules applied at point of capture and processing.
- Contact verification including role, responsibility and decision-maker status where required.
- Data enrichment to append missing fields, contact details and profiling information.
- Email validation using structured verification processes to ensure accuracy and compliance.
- Opt-in and consent captured in line with GDPR and PECR requirements.
- 100% of records validated and subject to QA checks prior to delivery.
- Call recordings with every outcome to ensure quality and deliver enhanced insight.
- Real-time or scheduled data delivery in client-ready formats for seamless CRM integration.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Flexible resourcing to scale delivery across large datasets and multi-market programmes.
- Native language support in 25+ languages.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
How It Works
Programme Launch & Onboarding
-
The Telemarketing Brief
A clear framework for representing your brand and delivering against agreed objectives. -
Data
Select, verify and strengthen the data behind every productive prospect conversation. -
Marketing Integration
Coordinate voice with wider campaign activity to increase reach and return. -
Team Briefing Session
Give the calling team the knowledge and confidence to represent your business.
Programme Management
-
Account Management
Dedicated oversight keeps programme delivery, quality and performance on track. -
Telemarketing Performance
Prioritise meaningful metrics and use real-time reporting to improve results. -
Quality Assurance
Review calls and results consistently to protect quality and support coaching. -
Programme Review
Test early assumptions, refine the approach and maintain focus on objectives.
Answers to common questions about pricing, people, data, processes and more…
Can data enrichment support sales teams?
Yes. Enriched data provides valuable context around customer needs, priorities and buying intent. This enables sales teams to prioritise opportunities more effectively and have more informed, relevant conversations.
By providing deeper customer and market insight, sales teams are better equipped to tailor their approach, position their offering effectively and engage credibly with senior decision-makers. This helps increase conversion rates, accelerate sales opportunities and improve overall sales performance.
Can we use the data for other marketing activities after the telemarketing campaign?
Yes, either just the records we’ve started to nurture on your behalf through calling, or all of the data, subject to the licensing model you’ve chosen.
Can you capture GDPR-compliant consent?
Yes. Our agents can confirm consent status, email opt-ins and preferred communication channels in line with GDPR and PECR requirements, helping ensure future outreach remains compliant and permission based.
Can you use our database?
Yes – we frequently work with our clients’ databases, which might comprise of warm leads, cold prospects or existing customers.
Where quality is poor, we can cleanse and enhance your data to ensure it is fit for purpose. Where volumes are insufficient, or we are targeting new sectors, we can source additional data to supplement the existing database.
Do you provide data?
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan data enrichment support sales teams?
Yes. Enriched data provides valuable context around customer needs, priorities and buying intent. This enables sales teams to prioritise opportunities more effectively and have more informed, relevant conversations.
By providing deeper customer and market insight, sales teams are better equipped to tailor their approach, position their offering effectively and engage credibly with senior decision-makers. This helps increase conversion rates, accelerate sales opportunities and improve overall sales performance.
Can we use the data for other marketing activities after the telemarketing campaign?
Yes, either just the records we’ve started to nurture on your behalf through calling, or all of the data, subject to the licensing model you’ve chosen.
Can you capture GDPR-compliant consent?
Yes. Our agents can confirm consent status, email opt-ins and preferred communication channels in line with GDPR and PECR requirements, helping ensure future outreach remains compliant and permission based.
Can you use our database?
Yes – we frequently work with our clients’ databases, which might comprise of warm leads, cold prospects or existing customers.
Where quality is poor, we can cleanse and enhance your data to ensure it is fit for purpose. Where volumes are insufficient, or we are targeting new sectors, we can source additional data to supplement the existing database.
