Getting Empathetic Marketing Right
Find out how empathetic, ethical, emotional marketing can increase engagement, sales and customer retention. We look at some UK brands getting it right.
View articleOur latest articles and research
Articles
148 articles shown.
10 Dos and Don'ts of Sales Prospecting
A proactive approach such as sales prospecting can secure the attention of senior decision-makers early, whilst your competitors sit back and wait for an inbound enquiry.
View article
Call Handling – A Framework for Success
Call handling done well can contribute significantly to business success, but without the right framework to support it, the opposite is also true. We look at the key elements of a best practice framework.
View article
How Do You Define Successful Teamwork?
When individuals feel connected, it makes sense that they will communicate better, provide mutual support and learn from each other. They will combine their skills, share ideas and collaborate, increasing the likelihood…
View article
Native Language Customer Experience Wins Business
Creating a native language customer experience goes beyond simply translating your website into a range of different languages. It involves investing in your language skills and expanding your cultural awareness.
View article
The Evolution of the Phone – Could We Live Without IT?
Technology is essential to the way we operate and stay connected with others; many of us struggle to function without a mobile phone. This need for human contact and this craving to engage with others has been, and will…
View article
Digital First vs Human First
In designing the customer journey, brands must be experience-led rather than digitally-driven with a mix of channels that integrate to deliver the best possible experience.
View article
Campaign Communication – A Framework for Success
A solid communications framework unites everyone involved in campaign execution so they are in sync with each other and focused on key priorities. It also ensures insights and lessons are shared so performance can be…
View article
Marketing Yourself as an Agency in the Marketing Sector
A marketing agency with specialist skills and tools should be well equipped to market itself successfully. However, there are hundreds of agencies offering what appear to be very similar services at highly competitive…
View article
Then and Now – The Shifting Shape of the Sales Landscape
The sales function has been transformed in the past decade, most recently in the wake of COVID-19, which supercharged digital transformation and propelled us into the virtual world - find out more
View article
Five Steps to a Clear and Credible Brand Identity
From logo, colour palette, and content to imagery and positioning, every element of your brand identity communicates something about who you are, what you stand for and what your customers can expect from you.
View article
10 Stress Reducing Remedies for the Sales Floor
Work-related stress undoubtedly effects different people, in many different ways. The sales environment is undeniably stressful at times, requiring a high level of resilience from employees dealing with pressure to hit…
View articleLet’s build Your Pipeline
Start a conversation about how we can generate leads, book meetings, and drive real sales growth
