Our latest articles and research

Unlocking the True Potential of Telemarketing

In this article we drill down into the true costs of in-house versus outsourced telemarketing, uncovering some of the hidden expense and highlighting the additional value that can be gained by using a specialist agency.

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Driving Success in B2B: The Benefits of Thought Leadership

Thought leadership is a powerful tool for successful B2B marketing. Find out how you can leverage thought leadership to position your brand as an authority.

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The Psychology Behind a Great Customer Experience

Understanding buyer behaviour and psychology can give businesses the edge in customer experience, brand loyalty and sales. See how you can implement it.

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B2B Social Media Marketing Strategies for Success

Mastering business social media marketing. We explore the best platforms and strategic tactics that are crucial to successful B2B social media marketing.

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Navigating an International Marketing Strategy

Global marketing campaigns need to be strategic and tailored. Find out how to develop a successful international marketing strategy for diverse markets.

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Accelerate Your Sales Process With a Discovery Call

The discovery call is the most important part of the sales process as it sets the tone and direction for everything else and will not only smooth and accelerate the sales process, but it also sows the seeds for a…

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Client–Agency Account Management Best Practice

What does effective account management entail and what key skills do you need? We look at ways agencies can build strong, meaningful client relationships.

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Generative AI – A Sales and Marketing Revolution

Generative AI is creating exciting new opportunities for B2B sales and marketing teams. Find out how you can utilise it and ways to find the right balance.

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Where B2B and B2C Marketing Strategies Meet

B2B and B2C customers are more considered and conscious about who they buy from. See how closely connected B2C and B2B marketing strategies are becoming.

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Six Reasons Phone Outreach Drives Sales Success

A strategic and data-led channel such as the phone can accelerate the sales process and improve ROI across all your channels whilst delivering actionable insight to keep your strategy on track.

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What Does the FCA Consumer Duty Mean for Your Business?

The FCA Consumer Duty puts emphasis on consumer protection and fair outcomes particularly for vulnerable customers, but what does this mean for businesses?

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Is the Art of Customer Service in Decline?

Is good customer service in decline? Find out how to improve customer satisfaction and provide excellent customer service that meets your customer's needs.

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