Our latest articles and research

Treating Customers Fairly: The Role of the Phone

Explore the importance of treating vulnerable customers fairly in financial services, the role of the FCA, and best practices in ethical telemarketing. Discover how businesses can use the phone as a tool for transparency…

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Clean Data for Marketing and Business Growth

Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.

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10 Reasons Why Cost-per-Lead Isn't Good for Business

Discover why the cost-per-lead (CPL) model may not be the best choice for your telemarketing strategy. Explore 10 key reasons why an hourly rate delivers better results, protects brand reputation, and supports long-term…

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Unlocking Sales Success With a Consultative Approach

Discover the power of consultative selling—a customer-focused approach that builds trust, tailors solutions, and drives loyalty. Explore the key elements of an approach that creates lasting partnerships and sustainable…

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Celebrating 35 Years of Telemarketing Excellence

We’re celebrating 35 years in business, reflecting on our journey from a tiny “boutique” agency first established in 1990 in Steyning, West Sussex.

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Is Cold Calling Still Effective in the Digital Age?

RDiscover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales efforts.

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The Telemarketing Channel – An Engine for Growth

Discover how telemarketing can drive business growth in 2025 through data-driven insights, strategic targeting, and personalisation.

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Six Strategies to Drive Sales Growth in 2025

Discover six proven strategies to drive sales growth in 2025, from customer acquisition to retention, upselling, and leveraging technology effectively.

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The Human Touch in Personalised Marketing

Combine data-driven strategies with telemarketing's human touch for improved personalised marketing

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Six Essentials for a Better Follow-Up Strategy

A strong follow-up strategy is crucial for sales and marketing success. Without timely follow-up, leads go cold, opportunities are lost, and competitors gain an edge.

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