Frequently asked questions
9 FAQs shown, grouped by topic.
Data & Insight
Data Cleansing
9 FAQs
Can data cleansing help identify new contacts?
Yes. During conversations, our agents are actively looking to identify additional stakeholders, influencers and decision-makers that are not currently recorded in your database. This expands your target universe and increases the value of your data.
Can you support large or multi-market databases?
Yes. Our flexible resourcing model allows us to scale across large datasets, multiple sectors and international markets. We also provide native language support in more than 25 languages to support multinational programmes.
How do you ensure quality, compliance and data integrity?
How does data cleansing improve campaign performance?
Clean, accurate data improves segmentation, targeting and message relevance.
It helps reduce wasted spend, improve email deliverability, minimise bounce rates and increase the effectiveness of sales and marketing campaigns across all channels.
What information can you validate?
Depending on your objectives, we can validate:
- Contact names, roles and responsibilities
- Decision-maker status
- Direct dial and mobile numbers
- Email addresses
- Communication preferences
- Consent status
- Company and organisational information
- Segmentation and profiling fields
What insight can be gathered during data cleansing?
Phone-based validation often uncovers valuable commercial insight.
Conversations can reveal organisational changes, upcoming projects, purchasing plans, market developments and indicators of future demand that can inform wider sales and marketing strategies.
What is data cleansing?
Data cleansing is the process of validating, correcting and updating information within your database to ensure it remains accurate, relevant and usable.
Our phone-based data cleansing service verifies contact details, roles, responsibilities and organisational information through live conversations, creating a more reliable foundation for sales, marketing and customer engagement activities.
Why is data cleansing important?
Even well-maintained databases naturally degrade over time as people change roles, organisations restructure and contact details become outdated.
Poor quality data can lead to wasted marketing spend, reduced campaign performance, lower response rates and missed sales opportunities. Regular data cleansing helps maintain accuracy, improve targeting and support better business decisions.
Why use phone-based data cleansing rather than automated tools?
Automated tools can identify some inaccuracies, but they cannot verify information directly with contacts.
Live conversations allow us to confirm details with precision, identify organisational changes, validate decision-maker status and uncover information that would otherwise remain hidden. This human-led approach delivers a level of accuracy that automated processes alone cannot achieve.
