Contact Babel Case Study

Read time:: 1 min
Published:: 07/01/2014
Updated:: 19/10/2026

High quality Data Cleanse and Validation results ensure longstanding relationship with leading market analysis firm Contact Babel.

Founded in 2000, ContactBabel is the leading market analysis firm for the contact centre industry tracking and predicting how and why contact centres will change. ContactBabel provides the tools, skills and analysis to allow CRM and multimedia contact centre providers to approach their markets objectively and profitably.

Case Study Highlights

Contact Babel partnered with TTMC to build a structured programme around data cleansing and validation to strengthen future activity. The engagement combined experienced callers, clear campaign controls and ongoing refinement to support the organisation’s wider commercial objectives.

Data cleansing and validation to strengthen future activity
Real-time reporting and continuous campaign optimisation
Actionable insight captured alongside campaign outcomes
A flexible approach able to respond as priorities evolved

The Telemarketing Company has consistently delivered high quality results and inspires confidence that it will continue to do so.

Founder ContactBabel

The Project

ContactBabel provide companies with their ‘Operations Directory’, a large database of UK contact centre operations, with details of key personnel. It is used to research the industry and keep people up-to-date with important information.

ContactBabel approached The Telemarketing Company’s Data Cleanse and Validation department with the objective of maintaining their extremely high quality data levels.

As a provider of specialist business-to-business databases, we have to provide the highest possible quality of data to our clients. The Telemarketing Company has consistently delivered high quality results and inspires confidence that it will continue to do so. Dealing with a reputable and well-respected outsourcer, such as The Telemarketing Company, provides an added safety net for both my company and my clients.

Founder ContactBabel

Achieved Success Using:

Data Cleansing

Telephone-based data cleansing that verifies contacts, decision makers and permission status.

Data Enrichment / Opt-ins

Telephone data enrichment and opt-in capture that improves segmentation, relevance and reach.

The Results

ContactBabel have been so impressed with the results and level of service from The Telemarketing Company, they are now one of our ongoing clients. The Founder of Contact Babel comments:

"Reporting has been flexible and tailored to our requirements. Any alterations or additions to the project have been handled swiftly and without any fuss. We especially appreciate the call recording aspect to the project, as we can revisit what has been said on a call which provides transparency and breeds confidence.

Building and maintaining business-to-business databases is not easy, but deadlines and levels of quality have consistently been met. I feel that The Telemarketing Company is working to help my business, rather than just take whatever money it can get in the short-term, like some outsourcers have done. Running these campaigns has provided our clients with an excellent quality of data, delivered to the required deadlines."

Would you consider using The Telemarketing Company again in the future? "Of course!" - Founder ContactBabel