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Data Cleansing Articles

Verifying and validating data for your target audience maximises the impact of your marketing activities, boosts sales and increases the lifetime value of your customers. In our selection of articles we consider the importance of a clean, up-to-date marketing database and the benefits telephone database cleansing
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Why clean data still underpins effective marketing and business growth

Why clean data still underpins effective marketing and business growth

Monday, April 14, 2025
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Balancing data-driven marketing and customer data protection

Balancing data-driven marketing and customer data protection

Thursday, March 2, 2023
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Accelerating business growth with customer insights

Accelerating business growth with customer insights

Sunday, September 11, 2022
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Five Benefits of Segmentation

Five Benefits of Segmentation

Thursday, April 28, 2022
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How to future-proof your 2022 marketing strategy

How to future-proof your 2022 marketing strategy

Friday, January 14, 2022
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Carrying out a compliant contact strategy

Carrying out a compliant contact strategy

Thursday, February 4, 2021
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Making the most of your data assets

Making the most of your data assets

Monday, February 3, 2020
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Modern marketing - between a rock and a hard place?

Modern marketing - between a rock and a hard place?

Thursday, October 3, 2019
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Why businesses cannot ignore the health of their data

Why businesses cannot ignore the health of their data

Wednesday, July 17, 2019
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Smart Segmentation - getting it right

Smart Segmentation - getting it right

Tuesday, June 19, 2018
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Buying data for B2B Telemarketing

Buying data for B2B Telemarketing

Monday, January 1, 2018
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