Protect recurring revenue with proactive renewals outreach
Our renewals service engages customers before contracts, subscriptions, warranties or memberships expire, strengthening customer retention and reducing churn at the most critical point in the lifecycle. Through informed, human conversations, we understand intent, reinforce value and secure timely renewals across a wide range of industries and customer models. This proactive approach helps protect recurring revenue and ensures customers feel supported at a moment where loyalty can be fragile.
Drive timely follow-up with accurate renewal data
We confirm contract end dates, renewal windows, decision maker details and preferred contact routes, ensuring your data is accurate and actionable. This intelligence allows you to target customers at exactly the right moment, improving efficiency and increasing renewal conversion across policies, subscriptions, warranties and membership cycles. Accurate data also strengthens your wider renewals strategy by ensuring no opportunity is missed.
Strengthen customer experience through personal engagement
Human interaction allows concerns to surface early and be resolved immediately. Our agents explain terms, clarify value, handle objections and address misunderstandings in real time. This personal approach enhances customer experience, reduces frustration and builds trust at a point where customers are evaluating whether to stay or switch. By creating clarity and reassurance, we help you maintain stronger relationships and improve overall customer retention.
Uncover renewal intent with two-way conversations
Real conversations uncover competitor activity, satisfaction levels and switching triggers. They provide a clear view of customer intent and likelihood to renew in scenarios where success relies on recurring revenue and long-term customer relationships such as:
Insurance policy renewals – confirming cover needs, addressing concerns and reducing switching risk.
SaaS subscription renewals – exploring usage, value perception and expansion opportunities.
Warranty and service plan extensions – identifying risk appetite and presenting relevant upgrade options.
Membership renewals – strengthening engagement and reinforcing the value of continued participation.
B2B contract renewals – understanding operational needs, contract performance and future requirements.
Customer Success Stories
We’re pleased with the outbound reach we have obtained over the last few months. As a result of the campaign, we now have been able to get in front of more people.
Not only is our brand pro-actively communicated to targeted prospects, but it makes commercial sense for both us and potential customers if we talk to them when their contract is due for renewal.
Increase retention and protect long-term customer value
By combining proactive outreach, accurate data, human engagement and actionable insight, our renewal service strengthens customer retention and protects long-term revenue. Whether you’re managing insurance policies, SaaS subscriptions, warranty extensions or member renewals, we help you secure more renewals, reduce churn and maintain a healthier, more resilient customer base.
Shape smarter renewal strategies with real customer insight
Every renewal call generates valuable intelligence, from product feedback and unmet needs to reasons for hesitation or potential churn. We feed this insight back into your teams to shape targeted renewal strategies, refine messaging and identify upsell or cross-sell opportunities that increase customer lifetime value and support stronger recurring revenue performance.
Our Outbound Service SLAs
Our Service SLAs are tailored to each client’s brief and continuously monitored to ensure consistent, effective delivery. Our Outbound SLAs focus on productivity and high-quality output.
- Rapid campaign launch and flexible scaling, 60,000 calls on average per week, up to 230 agents.
- 15-20 calls and 1-3 decision maker conversations on average per hour per agent, sector dependent.
- Contact attempts managed to agreed cadence.
- Call recording with every outcome, every result quality-assessed before released to client.
- A dedicated Account Manager, supported by Team Management at an average ratio of 1 Team Manager to 10 agents.
- Qualified leads or appointments logged within 24 hours.
- First call conversion benchmarks per campaign.
- Full onboarding and complex training delivered in house by client certified trainers.
- Native language support in 25+ languages.
- ISO27001, ISO9001 certified and GDPR compliant, ensuring robust information security, data protection and quality management.
- Transparent real-time reporting against agreed KPIs.
How It Works
Programme Launch & Onboarding
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The Telemarketing Brief
A clear framework for representing your brand and delivering against agreed objectives. -
Data
Select, verify and strengthen the data behind every productive prospect conversation. -
Marketing Integration
Coordinate voice with wider campaign activity to increase reach and return. -
Team Briefing Session
Give the calling team the knowledge and confidence to represent your business.
Programme Management
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Account Management
Dedicated oversight keeps programme delivery, quality and performance on track. -
Telemarketing Performance
Prioritise meaningful metrics and use real-time reporting to improve results. -
Quality Assurance
Review calls and results consistently to protect quality and support coaching. -
Programme Review
Test early assumptions, refine the approach and maintain focus on objectives.
Answers to common questions about pricing, people, data, processes and more…
Can renewal calls identify upsell and cross-sell opportunities?
Yes. Renewal conversations often uncover changing customer requirements, new priorities and unmet needs. These insights can reveal opportunities to introduce additional services, upgrades or expanded solutions that provide greater value to the customer while increasing customer lifetime value.
Can renewal calls improve customer experience?
Yes. A personal conversation allows customers to ask questions, raise concerns and receive clarification in real time. This creates a more positive experience than relying solely on automated reminders or digital communications.
By providing reassurance and support at an important decision point, renewal calls help strengthen customer relationships and build trust. Live feedback from customers can also identify bottlenecks, frustrations and process issues that may otherwise go unnoticed, helping you address challenges, improve the customer experience and create smoother journeys.
Can you support multilingual renewal campaigns?
Yes. We provide native language support across more than 25 languages, enabling organisations to deliver consistent renewal experiences across international markets and customer bases.
How can renewal calls help reduce churn?
Renewal conversations provide early visibility into customer satisfaction, potential concerns and competitor activity.
By identifying risks before contracts expire, organisations can take action to resolve issues, improve customer experience and increase the likelihood of renewal. This proactive approach helps reduce avoidable customer attrition and protect long-term revenue.
How do you ensure quality, security and compliance?
Still need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamStill need help? If you can’t find the answer here, our team can talk you through the details and point you in the right direction.
Speak to our teamCan renewal calls identify upsell and cross-sell opportunities?
Yes. Renewal conversations often uncover changing customer requirements, new priorities and unmet needs. These insights can reveal opportunities to introduce additional services, upgrades or expanded solutions that provide greater value to the customer while increasing customer lifetime value.
Can renewal calls improve customer experience?
Yes. A personal conversation allows customers to ask questions, raise concerns and receive clarification in real time. This creates a more positive experience than relying solely on automated reminders or digital communications.
By providing reassurance and support at an important decision point, renewal calls help strengthen customer relationships and build trust. Live feedback from customers can also identify bottlenecks, frustrations and process issues that may otherwise go unnoticed, helping you address challenges, improve the customer experience and create smoother journeys.
Can you support multilingual renewal campaigns?
Yes. We provide native language support across more than 25 languages, enabling organisations to deliver consistent renewal experiences across international markets and customer bases.
How can renewal calls help reduce churn?
Renewal conversations provide early visibility into customer satisfaction, potential concerns and competitor activity.
By identifying risks before contracts expire, organisations can take action to resolve issues, improve customer experience and increase the likelihood of renewal. This proactive approach helps reduce avoidable customer attrition and protect long-term revenue.
