Npower: Customer Insight Case Study | The Telemarketing Company

Read time:: 1 min
Published:: 04/02/2014
Updated:: 19/10/2026

Highly successful Validation and Market Research campaigns prove profitable for npower

npower is one of the UK's largest energy suppliers. It supplies electricity and gas along with related services to around 6.8 million customers through its retail business. The company also operates and manages a flexible portfolio of power stations, and is a market leader in renewable energy development through its wind and hydro business npower Renewables.

Case Study Highlights

Npower partnered with TTMC to build a structured programme around structured research capturing actionable market insight. The engagement combined experienced callers, clear campaign controls and ongoing refinement to support the organisation’s wider commercial objectives.

Structured research capturing actionable market insight
Appointment setting focused on sales-ready conversations
Consultative outbound calling tailored to senior decision makers
Real-time reporting and continuous campaign optimisation

Not only is our brand pro-actively communicated to targeted prospects, but it makes commercial sense for both us and potential customers if we talk to them when their contract is due for renewal.

Head of Marketing Data and Analysis Npower

The Project

The Telemarketing Company worked in partnership with npower business for 3 years to develop key segments within the B2B market. Together we developed a fully integrated contact strategy to understand and target prospects. The strategic use of telemarketing is the key component within this programme both in terms of developing the market and crucially generating brand awareness amongst businesses.

The two stage calling process identified both short and medium term prospects for npower’s sales channels and minimised cold calling ensuring prospects were contacted at the right time.

Npower used a variety of services with The Telemarketing Company which also included appointment setting campaigns.

Achieved Success Using:

The Results

TTMC’s work gave Npower a structured approach to structured research capturing actionable market insight, supported by experienced agents, clear reporting and ongoing refinement. The programme strengthened engagement with the target audience, captured useful commercial insight and created a sound basis for continued activity.