Frequently Asked Questions

Yes. Many clients move away from one-off event activity and instead build structured programmes across the year. This allows consistent engagement, better audience intelligence and improved ROI by building momentum across multiple touchpoints rather than single events.

Yes, and this is often where the strongest results come from. We regularly work with past attendees, previous registrants who did not attend, and enquiries that never converted. These audiences are re-activated with tailored outreach to rebuild interest and convert missed opportunities. We can also source new data and like-for-like audiences to help you extend your reach and engage prospects most valuable to you.

Yes. We can manage inbound responses from event campaigns, process registrations and qualify enquiries on your behalf. This ensures every opportunity is followed up quickly and consistently, improving conversion rates from interest to attendance.

Through meaningful phone interaction, we build rapport and tailor discussions around each prospects needs and interests. We focus on both accurate qualification and building firm commitment. That includes confirming interest, addressing barriers to attendance and following up with registrants before the event. For larger programmes, we can also re-engage no-shows from previous events to improve attendance rates over time.

We align closely with your internal teams so that messaging, timing and follow-up activity are consistent and optimised. Leads, insights and feedback from conversations are shared, including call recordings, so opportunities are maximised. Shared call recordings support continuous improvement and capture valuable client feedback, helping us stay aligned and allowing us to calibrate our calls and approach with internal teams.

We measure against the specific goals and KPIs of each programme. This might include paid registrations, webinar attendance rates, meeting bookings, show attendance, pipeline quality or conversion of previously inactive contacts. Reporting is structured to show both volume and quality. Our real-time reporting portal gives full visibility of campaign performance, data and analytics

For exhibitions and conferences, we can proactively set meetings in advance with key prospects, booking them into your sales team’s diaries so their time at the event is focused on high-value conversations rather than general footfall.

Every programme is custom built around your requirements and what constitutes value for you. For some clients that means driving paid registrations, for others it is webinar attendance, pipeline creation or high-value meetings at a live show. We align messaging, targeting and follow-up activity accordingly.

We support a wide range of event formats including paid and free to attend conferences, trade shows, webinars, exhibitions, roundtables, roadshows and product launches. We also help clients promote and sell sponsorship packages, exhibition space and corporate tables for events. Whether it is a single event or a sector-wide programme running throughout the year, the approach is tailored to the audience and business priorities.