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Lead Generation Articles

By gathering customer insight, nurturing pipeline and delivering a personalised, compelling proposition, telemarketing is one of the most effective lead generation strategies. In our articles and resources we highlight the benefits of a phone-based lead generation and how this can deliver high-value, well qualified leads alongside actionable customer insight to inform strategy
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What are you trying to prove? The value of a proof of concept

What are you trying to prove? The value of a proof of concept

Wednesday, April 3, 2024
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Improving sales performance with metrics that count

Improving sales performance with metrics that count

Friday, February 2, 2024
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Driving business growth in 2024: Strategies for success

Driving business growth in 2024: Strategies for success

Wednesday, January 17, 2024
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Marketing resolutions for 2024

Marketing resolutions for 2024

Wednesday, January 3, 2024
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Driving success in B2B: The benefits of thought leadership

Driving success in B2B: The benefits of thought leadership

Friday, October 20, 2023
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From prospect to customer: using telemarketing to optimise lead conversion

From prospect to customer: using telemarketing to optimise lead conversion

Friday, September 29, 2023
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Mastering B2B social media marketing: strategies for success

Mastering B2B social media marketing: strategies for success

Wednesday, September 6, 2023
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Charting a course: navigating the complexities of an international marketing strategy

Charting a course: navigating the complexities of an international marketing strategy

Wednesday, July 19, 2023
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Generative AI – a sales and marketing revolution

Generative AI – a sales and marketing revolution

Friday, June 16, 2023
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Lead generation success: how to scale with telemarketing

Lead generation success: how to scale with telemarketing

Thursday, May 25, 2023
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Improve ROI with telemarketing in your multi-channel strategy. Part I

Improve ROI with telemarketing in your multi-channel strategy. Part I

Thursday, May 4, 2023
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Closing the divide – where do B2B and B2C marketing strategies meet?

Closing the divide – where do B2B and B2C marketing strategies meet?

Tuesday, April 18, 2023
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