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Lead Generation Articles

By gathering customer insight, nurturing pipeline and delivering a personalised, compelling proposition, telemarketing is one of the most effective lead generation strategies. In our articles and resources we highlight the benefits of a phone-based lead generation and how this can deliver high-value, well qualified leads alongside actionable customer insight to inform strategy
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Is cold calling still effective in the digital age?

Is cold calling still effective in the digital age?

Wednesday, January 29, 2025
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The telemarketing channel – an engine for growth

The telemarketing channel – an engine for growth

Wednesday, January 8, 2025
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The telemarketing channel – an engine for growth

The telemarketing channel – an engine for growth

Wednesday, January 8, 2025
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10 reasons to integrate telemarketing into your lead generation strategy

10 reasons to integrate telemarketing into your lead generation strategy

Friday, December 20, 2024
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Six strategies to drive sales growth in 2025

Six strategies to drive sales growth in 2025

Friday, November 29, 2024
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Six strategies to drive sales growth in 2025

Six strategies to drive sales growth in 2025

Friday, November 29, 2024
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Personalised marketing - the power of the human touch in telemarketing

Personalised marketing - the power of the human touch in telemarketing

Wednesday, November 13, 2024
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Stay top-of-mind: Improve your follow-up strategy with these 6 essentials

Stay top-of-mind: Improve your follow-up strategy with these 6 essentials

Thursday, October 24, 2024
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Telemarketing – obsolete tactic or powerful strategic tool?

Telemarketing – obsolete tactic or powerful strategic tool?

Thursday, May 9, 2024
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Six benefits of humanising the customer experience

Six benefits of humanising the customer experience

Friday, May 3, 2024
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What are you trying to prove? The value of a proof of concept

What are you trying to prove? The value of a proof of concept

Wednesday, April 3, 2024
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Improving sales performance with metrics that count

Improving sales performance with metrics that count

Friday, February 2, 2024
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