Userguest is a fast-growing travel-tech company offering a smart website personalisation platform that helps hotels drive more direct bookings. By displaying behaviour-based notifications to website visitors, the platform encourages completion of bookings, helping hotels reduce reliance on online travel agencies (OTAs) and increase revenue.

Following a successful seed funding round, Userguest set out to optimise its outbound sales strategy to accelerate growth and strengthen its presence in key markets—starting with the UK. To drive a more sustainable solution, the company wanted to partner with an experienced outbound provider to manage the top and middle of the sales funnel — from data acquisition to outreach — introducing greater consistency and structure to their model. Following a competitive selection process, Userguest appointed The Telemarketing Company (TTMC) based on its proven track record in the hotel and SaaS sectors and its ability to source high-quality data via specialist industry providers.

Read how TTMC’s targeted strategy improved outbound sales, delivering high-quality demos and stronger conversion for Userguest.

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