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Coursera is a global online learning platform that helps organisations develop the skills needed to succeed in a rapidly evolving digital economy. Through Coursera for Campus, the organisation helps universities and higher education institutions enhance curriculums, strengthen graduate employability and integrate industry-recognised microcredentials into academic programmes.
TTMC was engaged to deliver an insight-led business development campaign for Coursera for Campus across Europe, the Middle East and Africa. Engaging senior leaders in higher education, TTMC scheduled qualified meetings with decision-makers focused on graduate employability, curriculum enhancement, workforce readiness and AI literacy.
Beyond appointment generation, the campaign delivered valuable market intelligence, helping Coursera gain a deeper understanding of institutional priorities, challenges and buying intent across the higher education sector.
Read the full case study to find out how TTMC created a strong pipeline of qualified opportunities aligned with Coursera's EMEA growth objectives.
