How to Use Telemarketing Within an Integrated Marketing Approach

Whichever term you subscribe to – cross channel, multi-channel, or omni channel – it is well understood that the overall effectiveness of your marketing efforts improves when activities are integrated to provide a seamless experience across all channels. With a wide choice of both new and more traditional channels, the challenge is finding the mix that best suits your goals and objectives, and takes advantage of the particular attributes of each approach.

Whilst telemarketing can be used effectively as a standalone activity, it can integrate equally well with other channels, bringing the value of human interaction to almost any stage of your customer journey. Human engagement is still a key factor in driving most B2B sales opportunities, initiating and developing genuine relationships that support longer-term, higher-value commercial opportunities.

We have put together a guide to help you take advantage of a data-led channel such as telemarketing, to underpin other activities and help align your overall sales and marketing effort.

From our guide you will learn how to:

• Gain deeper levels of insight to optimise your overall marketing strategy
• Drive response with a direct approach that targets high value, hard-to-reach prospects
• Qualify and nurture leads to provide a steady stream of sales-ready leads to your team.

To find out more, complete the form and download our guide