- Published:
- Updated:
Telemarketing generally creates and nurtures demand; telesales focuses on closing sales over the phone. Inside sales can cover a wider remote sales process, including qualification, meetings and sales follow-up.
These terms are often used interchangeably. However, we feel that the terms do have different meanings.
Generally, “Telemarketing” creates, qualifies and nurtures demand for a product or service, creating leads and/or appointments for your sales team to close.
“Telesales” is directly selling a simple product or service over the phone. A telesales agent will close the sale and may alsoprocess a payment.
If Telesales is often used to describe high volume, transactional sales, “Inside Sales” tends to describe a more complex approach involving higher values, more complex propositions and an integrated mix of phone, email, web demos across multiple touch points.
TTMC has strong capabilities in all three areas.
