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Live B2B cold calls may be permitted, but numbers must be screened against TPS/CTPS and previous objections. Where personal data is used, the lawful basis and wider privacy requirements must also be met.
Yes. GDPR does not prohibit B2B cold calling. Organisations can contact businesses by telephone where they have a legitimate interest in doing so and where all relevant data protection and privacy requirements are met.
Legitimate interest may apply where there is a genuine business reason for making contact, the organisation being contacted is likely to have a potential interest in the products or services being offered, and the activity is carried out in a fair, proportionate and transparent manner.
At TTMC, compliance is built into every campaign. All telephone numbers are screened against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) where applicable, and we work closely with clients to ensure data is sourced, managed and processed appropriately. We also respect contact preferences, maintain robust data protection processes and conduct all outreach responsibly, professionally and in line with GDPR requirements.
Read more on GDPR compliance: Can telemarketers still cold call under GDPR? Yes they can! - TTMC
